The Management of Intangibles: The Organisation's Most Valuable Assets, 1st Edition (Paperback) book cover

The Management of Intangibles

The Organisation's Most Valuable Assets, 1st Edition

By Ahmed Bounfour

Routledge

336 pages

Purchasing Options:$ = USD
Paperback: 9780415439794
pub: 2007-03-26
$57.95
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Hardback: 9780415224932
pub: 2002-11-07
$210.00
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eBook (VitalSource) : 9780429232527
pub: 2002-11-07
from $105.00


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Description

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

Reviews

'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning

Table of Contents

1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: The Policy Agenda

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management