1st Edition
The Management of Intangibles The Organisation's Most Valuable Assets
By Ahmed Bounfour
Copyright 2003
336 Pages
by
Routledge
336 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the... Read more
1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL® Approach 11. Reporting and Managing Intangibles: the Policy Agenda
Biography
Ahmed Bounfour
'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range Planning
