The Manager's Guide to Competitive Marketing Strategies, Second Edition: 2nd Edition (Hardback) book cover

The Manager's Guide to Competitive Marketing Strategies, Second Edition

2nd Edition

By Norton Paley

CRC Press

448 pages

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Hardback: 9781574442342
pub: 1999-04-30
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Description

The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.

The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.

You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

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Reviews

"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies."

--European Foundation for Management Development

Promo Copy

"The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution

nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution

Table of Contents

Strategy and its Basic Principles

Competitive Strategies in Action

Framework for Competitive Analysis

External Analysis

Internal Analysis

Marketing Research and Planning

Developing a Marketing Intelligence System

Marketing Research Techniques

Strategic Marketing Planning

Developing the Marketing Plan

Specific Competitive Strategic

Market Strategies

Product/Service Strategies

Pricing Strategies

Promotion Strategies

Distribution Strategies

A Global Marketing Perspective and Strategy Teams

Appendix:

Checklist for Developing Competitive Strategies

Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science
BUS058000
BUSINESS & ECONOMICS / Sales & Selling