2nd Edition
The Manager's Guide to Competitive Marketing Strategies, Second Edition
By Norton Paley
Copyright 1999
448 Pages
by
CRC Press
448 Pages
by
Routledge
Also available as eBook on:
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you... Read more
Strategy and its Basic Principles
Competitive Strategies in Action
Framework for Competitive Analysis
External Analysis
Internal Analysis
Marketing Research and Planning
Developing a Marketing Intelligence System
Marketing Research Techniques
Strategic Marketing Planning
Developing the Marketing Plan
Specific Competitive Strategic
Market Strategies
Product/Service Strategies
Pricing Strategies
Promotion Strategies
Distribution Strategies
A Global Marketing Perspective and Strategy Teams
Appendix:
Checklist for Developing Competitive Strategies
Competitive Strategies in Action
Framework for Competitive Analysis
External Analysis
Internal Analysis
Marketing Research and Planning
Developing a Marketing Intelligence System
Marketing Research Techniques
Strategic Marketing Planning
Developing the Marketing Plan
Specific Competitive Strategic
Market Strategies
Product/Service Strategies
Pricing Strategies
Promotion Strategies
Distribution Strategies
A Global Marketing Perspective and Strategy Teams
Appendix:
Checklist for Developing Competitive Strategies
Biography
Norton Paley
"This book is a pragmatic examination of a 21st century manager, and the second edition of this book updates the reader to the latest techniques in developing competitive strategies."
--European Foundation for Management Development
Promo Copy
"The Manager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution
nager's Guide to Competitive Marketing Strategy is the ultimate weapon in helping a company increase market share." - Atlanta, Georgia Constitution
