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The Marketisation of Higher Education and the Student as Consumer book cover

1st Edition

The Marketisation of Higher Education and the Student as Consumer

Edited By Mike Molesworth, Richard Scullion, Elizabeth Nixon Copyright 2011
264 Pages
by Routledge

264 Pages
by Routledge

264 Pages
by Routledge
Also available as eBook on:
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’.... Read more

1. Introduction to the Marketisation of Higher Education and the Student as Consumer Frank Furedi  Section I: Marketisation of Higher Education in Context  2. The March of the Market Roger Brown  3. Markets, Government, Funding and the Marketisation of UK Higher Education Nick Foskett  4. The Marketised University: Defending the Indefensible Ronald Barnett  5. Adopting Consumer Time and the Marketing of Higher Education Paul Gibbs  6. Complexity Theory Lewis Elton  Section II: The Marketised Higher Education Institution  7. Vision, Values and International Excellence Helen Sauntson and Liz Morrish  8. From Accrington Stanley to Academia? Stella Jones-Devitt and Catherine Samiei 9. Branding a University Chris Chapleo  10. Access Agreements, Widening Participation and Market Positionality Colin McCaig  11. ‘This place is not at all what I had expected’: Student Demand for Authentic Irish Experiences in Irish Studies Programmes Katherine Nielsen  12. The Student as Consumer Felix Maringe  Section III: Students, Consumers and Citizens  13. The Consumer Metaphor Versus the Citizen Metaphor Johan Nordensvärd  14. Constructing Consumption Joanna Williams  15. 'A degree will make all your dreams come true': Higher Education as the Management of Consumer Desires Helen Haywood, Rebecca Jenkins and Mike Molesworth  16. How Choice in Higher Education can Create Conservative Learners Lizzie Nixon, Richard Scullion and Mike Molesworth  17. Pedagogy of Excess Mike Neary and Andy Hagyard  18. Arguments, Responsibility and What is to be Done About Marketisation Richard Scullion, Mike Molesworth and Lizzie Nixon 19. A Concluding Message from the Vice-Chancellor of Poppleton University Laurie Taylor

Biography

Mike Molesworth is Senior Lecturer in Online Marketing and Consumer Behaviour at the Media School, Bournemouth University, UK.

Richard Scullion is Senior Lecturer in Marketing Communications and Political Communications at the Media School, Bournemouth University, UK.

Elizabeth Nixon is Lecturer in Marketing Communications at the Media School, Bournemouth University, UK.

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