1st Edition
The Media, the President, and Public Opinion A Longitudinal Analysis of the Drug Issue, 1984-1991
By William J. Gonzenbach
Copyright 1996
136 Pages
by
Routledge
134 Pages
by
Routledge
136 Pages
by
Routledge
Also available as eBook on:
Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed: * How did the media structure interpretations of drug issues and events? * How... Read more
Contents: Preface. Introduction. The Drug Issue: Its History, Events and Issue Type. Measuring Agendas and Agenda Relationships Over Time. Conceptual Considerations and Measures. The Media's Structuring of the Drug Issue. Presidential Public Relations, Federal Expenditures, Real-World Cues, and Public Opinion. ARIMA Modeling and Analysis of the Drug Issue Agendas. The Drug Issue, 1984-1991: Conclusions and Implications. Appendices: Summary of Public Opinion Surveys. ARIMA Modeling and Analysis.
Biography
William J. Gonzenbach
