1st Edition
The New Review Economy Third-Party Review Sites, Reputation, and Neo-Liberal Public Relations in the Digital Age
By Alison N. Novak
Copyright 2021
144 Pages
by
Routledge
144 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.
The author applies communication and digital media theories to evaluate contemporary case studies that challenge TPRS and control over digital reputation. Chapters analyze... Read more
Introduction 1. Digital Labor on Third-Party Review Sites 2. Trust, Credibility, and the Power of Reviews 3. Yelp’s Super Reviewers 4. Scrubbing and Ethics 5. Lawsuits and Organizational Control 6. Advocacy and Third-Party Review Sites 7. Best Practices Conclusion
Biography
Alison N. Novak is an assistant professor at Rowan University in the Department of Public Relations & Advertising. Her work explores the intersections of digital media, public engagement, and policy. She is the co-author of Network Neutrality and Digital Dialogic Communication. Her work is featured on BBC Radio, Wired Magazine, and The Huff Post.
