1st Edition
The Political Economy of European Football Perspectives from Central and Eastern Europe
Introduction: The Political Economy of Football
DANIEL FITZPATRICK, DARIUSZ WOJTASZYN AND ROLAND BENEDIKTER
PART I
CONTEMPORARY THEMES IN THE POLITICAL ECONOMY OF EUROPEAN FOOTBALL
1 Club Football and Economic Dynamism in European Regions
ROBERT GASQUEZ MENDOZA AND DAVID CASTELLS-QUINTANA
2 The Winner-Takes-All Character of European Football’s ‘Superstar Economics’ and the Limited Impact of Financial Fair Play
HENK ERIK MEIER
3 Key Drivers of Advertising and Brand Communication in Professional Sport: 360-Degree Communication
JAROSŁAW KOŃCZAK AND JOHAN REWILAK
4 The Socio-Economic Conditions of Hooligan Violence: 10 Crucial Dimensions
ROLAND BENEDIKTER
PART II
THE POLITICAL ECONOMY OF FOOTBALL IN CENTRAL AND EASTERN EUROPE
5 Women’s Football in Central and Eastern Europe: Between Ideology, Politics and Economics
DARIUSZ WOJTASZYN, ROLAND BENEDIKTER AND TOMASZ SAHAJ
6 Football Economy in Romania: Breaking Away from Socialism, Facing Capitalism
BOGDAN POPA AND POMPILIU-NICOLAE CONSTANTIN
7 Change and Continuity in the Sponsorship of Polish Football Clubs: The Rise, Fall, and Rise Again of the State
JAROSŁAW KOŃCZAK
8 The Corruption Scandal in Polish Football: ‘It Was Impossible to Be Honest’
ROBERT TOMANKIEWICZ AND KRZYSZTOF GRZESZCZAK
9 Alternative Concepts for the Development of a Football Club in East Germany
DARIUSZ WOJTASZYN
10 Branding the Game: An Energy Drink Company’s Take on Football
SIEGFRIED GÖLLNER
11 Orban’s Big Football Reform: Wings or Shackles?
ZSOLT HAVRAN AND ZOLTÁN JANDÓ
Biography
Dariusz Wojtaszyn is Professor of Modern History and Head of the Centre for Research on the History of German and European Sport of the Willy Brandt Center for German and European Studies at the University of Wroclaw, Poland.
Daniel Fitzpatrick is Lecturer in Politics and International Relations at Aston University in Birmingham, UK, and a co-convenor of the Political Studies Association (PSA) Sport and Politics specialist group.
Roland Benedikter is Co-Head of the Center for Advanced Studies of Eurac Research Bozen/Bolzano, Italy, UNESCO Chair in Interdisciplinary Anticipation and Global-Local Transformation and Board Member, International Political Science Association IPSA, Section RC03 – European Unification.
