1st Edition
The Practice of Graduate Research in Hospitality and Tourism
By Beverley Sparks
Copyright 1999
202 Pages
by
Routledge
202 Pages
by
Routledge
202 Pages
by
Routledge
Also available as eBook on:
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate... Read more
Contents
- About the Editor
- Contributors
- Preface
- Part I: Conceptual Approaches
- Chapter 1. Selecting Service-OrientedEmployees Based on Person-Organization Fit
- Introduction
- Review of the Literature
- Conclusion
- Chapter 2. Developing a Benchmarking Model for Tourist Destinations
- Introduction
- Benchmarking: Definition and Practices
- Benchmarking and the Tourism Industry
- Benchmarking and Customer Satisfaction
- Toward Destination Benchmarking
- A Destination Benchmarking Model
- What to Benchmark
- Whom to Benchmark
- How to Benchmark
- Conclusion
- Chapter 3. A Conceptual Framework for Measuring the Effectiveness of Advertising on the Internet: Using Cyberspace to Position Hospitality Firms in the Marketplace
- Introduction
- The Web and the Lodging Industry
- The Web As an Intermediary Between the Customer and the Hotel
- A Conceptual Framework
- Conclusions and Suggestions for Future Study
- Part II: Secondary Data Approaches
- Chapter 4. Factors Affecting Expenditures on Food Away from Home in US Households
- Introduction
- Methods
- Results
- Conclusions
- Chapter 5. Senior-Sensitive Segments: Looking at Travel Behavior
- Introduction
- Methodology
- Results
- Conclusion and Implications
- Chapter 6. The Competitive Structure of Japanese Overseas Travelers’ Destinations
- Introduction
- Purpose
- Methods and Analysis
- Conclusion
- Chapter 7. Identification of Variables Influencing Food and Beverage Employee Turnover
- Introduction
- Literature Review
- Data
- Methodology
- Results
- Discussion
- Conclusion and Areas for Future Research
- Part III: Primary Data Approaches
- Chapter 8. Motivating Needs of Managers in the On-Site Food Service Segment
- Introduction
- Background
- Murray’s Model
- Study of Food Service Managers’ Motivating Needs
- Methodology
- Discussion of Findings
- Conclusion
- Chapter 9. HIV and AIDS in the Workplace: Do Future Hospitality Managers Have Adequate Education?
- Background
- Methodology
- Results
- Implications
- Chapter 10. Analysis of Papers Published in the Hospitality Research Journal: Focus and Trends of Subjects, Research Designs, and Statistical Techniques
- Introduction
- Methodology
- Results
- Conclusions and Implications
- Index
- Reference Notes Included
Biography
K. S. Chon
