1st Edition
The Promise of Social Marketing A Powerful Tool for Changing the World for Good
Preface
Chapter 1. From Commercial to Socially Responsible Marketing
Chapter 2. Precursors and the development of Social Marketing
Chapter 3. Philosophical Considerations Associated with of Social Marketing
Chapter 4. Mapping the Field of Social Marketing
Chapter 5. The Psycho-social Dimension of Behaviour
Chapter 6. The Socio-economic Dimension of Behaviour
Chapter 7. The Marketing Dimension: Leading of Social Marketing projects strategically
Chapter 8. Methodological Tools for changing the world
Chapter 9. The Application of Social Marketing – An illustration
Chapter 10. The Way Forward - the Promise
Biography
Dr Chahid Fourali has backgrounds in psychology, education and marketing and has published extensively in all three areas. He led the consultation with the UK Government to set up the Marketing and Sales Standards Setting Body, which he then led for eight years, as well as, the development of three sets of world-class national occupational standards (in Marketing, Sales and Social Marketing) that were supported by many internationally recognized marketing/business gurus. These standards are now the basis for all nationally recognized qualifications in the UK in the three professional areas. Dr Fourali is Senior Lecturer in Management at the London Metropolitan Business School and is examiner/subject expert for Cambridge University and University of Hertfordshire. He achieved Fellowship or professional membership status from several international organisations including FRSA, FCIM and BABCP (Psychotherapy).
