The Realities and Illusions of Defending Competitive Advantage A Resource-Based View Perspective

1. The resource-based view and sustainable competitive advantage: theoretical advances and practical implications

Demetris Vrontis, Kazi Ahmed Farhan, Riad Shams, Alkis Thrassou and Vijay Pereira

2. Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy

Achint Nigam, Shreya Sangal, Abhishek Behl, Nirma Jayawardena, Amit Shankar, Vijay Pereira, Yama Temouri and Justin Zhang

3. Marketing resources, competitive advantage, and marketing performance: a modified TISM and MICMAC approach

Rubina Chakma, Sanjay Dhir, Viput Ongsakul, Georgia Sakka & Zafar U. Ahmed

4. Developing sustainable competitive advantages from the lens of resource-based view: evidence from IT sector of an emerging economy

Aliasghar Abbasi Kamardi, Hannan Amoozad Mahdiraji, Samira Masoumi and Vahid Jafari-Sadeghi

5. How can hotels create sustainable competitive advantages? A resource-based view

Mustafeed Zaman, Tan Vo-Thanh, Rajibul Hasan, S. M. Riad Shams and Darko B. Vukovic

6. Ambidextrous positioning of Asian IVCs and CVCs from a knowledge-based view

Ashutosh Kolte, Giuseppe Festa, Kazi Sohag and Matteo Rossi

7. Resource-based view and sustainable advantage: a framework for SMEs

Sam El Nemar, Hani El-Chaarani, Ibtihaj Dandachi and Sylvaine Castellano

8. Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis and Alkis Thrassou

9. The fluid journey: Unreal real or real unreal? Consumer resources in the physical and virtual realms

Luca Matteo Zagni and Gabriele Baima

Biography

Demetris Vrontis is Professor at the School of Business of the University of Nicosia (Cyprus), Executive President of the EuroMed Academy, and Managing Director of the Gnosis Mediterranean Institute for Management Science. He is listed by Stanford University among the top 2% of scientists worldwide (career and year) across all scientific disciplines.

Riad Shams is Assistant Professor of Marketing and PhD Program Leader at Newcastle Business School, Northumbria University, Newcastle Upon Tyne, UK. He serves on the Board of the Northern Advanced Research Training Initiative (UK) and is a Fellow of the Higher Education Academy. Dr. Shams is also Associate Editor of the Journal of Social Entrepreneurship.

Alkis Thrassou is Professor at the School of Business of the University of Nicosia (Cyprus), Director of Gnosis Mediterranean Institute for Management Science and is listed by Stanford University among the Top 2% Scientists in the world (year), across all scientific disciplines. 

Vijay Pereira is Professor, Founder and Managing Director of the Growth, Productivity, and Entrepreneurship Centre of Excellence (GPEC-X) in London, UK. He holds the adjunct positions of Distinguished Full Professor at the Goa Institute of Management (GIM), India, University of South Pacific, Fiji, and Visiting Professorship at the Indian Institute of Management, Indore, India.