1st Edition

The Rise of Intelligent Machines A Multi-disciplinary Perspective from Industry and Impact on Higher Education

Edited By Nadya Shaznay Patel, Nitin Indurkhya Copyright 2025
    296 Pages 99 Color & 22 B/W Illustrations
    by Chapman & Hall

    296 Pages 99 Color & 22 B/W Illustrations
    by Chapman & Hall

    A fascinating shift marks the journey of technological evolution. Historically, humans were trained to build and operate machines. This education emphasised mechanical skills, logical thinking, and problem-solving abilities, laying the groundwork for the following industrial revolutions. Early machines, from the steam engine to the assembly line, were designed and maintained by skilled human workers, reflecting a one-way relationship where humans were the creators and controllers of machines.

    Today, we stand on the brink of a new paradigm. Advanced AI systems and generative AI tools are not just aiding human tasks but are also capable of educating and guiding humans. These intelligent machines can analyse vast amounts of data, provide personalised learning experiences, and generate creative content. The transformation from humans building machines to machines educating humans signifies a profound shift in our technological landscape, impacting industries.

    As editors, we are united by a profound conviction that bridging the gap between industry and higher education is imperative in the face of rapid advancements in generative AI and innovations across various industries. This connection is crucial to equipping graduates and young professionals with the skills to innovate and excel in the future workforce. Through this multidisciplinary exploration, "The Rise of Intelligent Machines" aims to provide readers with an understanding of AI's transformative potential and the strategies needed to harness its benefits for industry and education.

    As you explore this book, we invite you to join us on this journey of discovery and innovation. Every chapter reflects our shared passion for AI's potential and close industry-higher education collaboration, and we hope that our work inspires you to embrace the opportunities and challenges of the future with enthusiasm and confidence.


    1.      Transforming Advertising Relationships: Revolutionizing Client-Agency Dynamics with Large Language Advertising Model Brain (LLAMB)

    Ernest Tay


    2.       Unlocking SME Potential: The Emergence of a Living Breathing GenerativeAI Knowledge Base

    Edwin Tan Yurong


    3.       Transforming Creativity through Strategic Change Management: Integrating AI and DesignOps in Workflows

    Alan Teo Hui Yeong


    4.       Innovative Eldercare: Designing Strategies for Care Capacity Expansion in House of Joy Active Ageing Centres               

    Kenny Low Heng Khuen


    5.       Project MNEMOSYNE: Bridging Communication Gaps through AI and Oral History in Interdisciplinary Teams

    Kenny Png


    6.       Legal Practices Redefined: Transforming Law Firm Operations and Management with AI

    Siok Khoon Lim


    7.       Enabling Leaders to Cultivate Awareness and Manage Unconscious Bias Continuously

    Cynthia Mak


    8.       The Brompton Happiness Unfolded: Driving a sustainable future through growing communities of cyclists and an ecosystem of related micro businesses

    Rebecca Lim Siok Hoon


    9.       Smart Solutions for Student Well-being: AI-Driven Mental Health Support in a Polytechnic

    Jeffrey Lee


    10.   Tech-Savvy Job Seekers: Using Technology to Excel in Job Interviews

    Danielle Ho Foong Ling


    11.   Bridging the Industry-Higher Education Gap with Critical Design Futures Thinking and GenAI for Innovation

    Nadya Shaznay Patel


    Nadya Shaznay Patel, EdD
    Nadya has over twenty years of experience as an educator, researcher and trainer. With a passion for Critical Design Futures (CDFTM) thinking, she regularly facilitates workshops to develop learners' critical competence, design dexterity and futures flexibility for innovation. Committed to bridging the research-practice gap, she engages industry partners in applied research projects, leveraging her expertise in learning and development and interest in GenAI applications. Nadya graduated with a Doctor in Education from University College London in 2015, and a Master's degree in Digital Management from Teesside University in 2024 is a testament to her unwavering commitment to lifelong learning. Her research interests include CDFTM thinking, GenAI in learning and development, transdisciplinarity, and empathetic, dialogic communication. A teacher-researcher at heart, Nadya endeavours to remain at the forefront of transformational pedagogical approaches that leverage emerging technologies and transdisciplinary learning.

    Nitin Indurkhya, PhD
    Nitin founded Data-Miner Pty. Ltd in 1997 and has been focused on data mining, text mining, language technologies consulting and education since then. In the corporate sector, he led the language technologies group at a Fortune-100 company on Wall Street after establishing the Cloud Research Lab at Samsung Research America. Before that, he was a Principal Research Scientist at eBay in Silicon Valley. He has also been a professor/researcher in various universities and industrial research labs in Australia, Bhutan, Brasil, China, India, Japan, Malaysia, Portugal, Singapore, Spain, USA and Vietnam. He has an undergraduate degree from IIT, Kanpur and a Ph.D. from Rutgers University.

    "With the rise of Generative AI (GenAI) and the promise of improved workflows and faster production cycles, the fundamental issue is how society will adapt and change to this new era. It is all too easy to shortcut the traditional arts of essay writing, painting, music, mathematics with a few short prompts to generate content. However, since GenAI is largely heuristic in nature, and best described as  "the biggest re-mixer of original content in history", it is nothing without critical thinking. In this book the role of GenAI in different application areas has been discussed. The overarching conclusion by the editors is that while GenAI is here to stay, and helpful in many areas, there still needs to be a thinking human in the loop. There is a need for shift in education, such that humans do not become prompt engineers blindly using generated content, but are empowered and enhanced by this new technology. In this new era, humans need to possess all the traditional skills along with the ability to think critically, fact-check, understand the underlying processes of GenAI, and use it to enhance Human knowledge, rather than contributing to the dumbing down of society." - Dr. Paul James Seekings, 30 years AI Architect

    "There is so much noise created by emerging technologies, AI in particular, as they scrape against the sacred sensibilities and social fictions industry and academia have upheld for centuries. This book presents a calm and collected view of what truly matters when economics trumps physics. Previously unimaginable amounts of market capital aggressively fuel technology's exponential growth while we bear witness to humanity's achingly slow, linear development. The provocations presented illustrate hopeful yet pragmatic perspectives that allow the reader to craft their response to 'What is the value of being human in a tech-centric world?'" - Peachy Pacquing, Managing Director of Hyper Island APAC, Former Ogilvy & Mather Philippines' Chief Executive

    "This book delves into the profound impact of AI across various industries and what it means to higher education. It illustrates AI's role in reshaping advertising, fostering innovation in creative sectors, and enhancing healthcare practices. The book underscores the crucial link between industry and education, promoting continuous learning to keep pace with technological advancements. Offering valuable insights into AI's potential, it is essential reading for professionals, educators, and anyone intrigued by the digital era, recognising their pivotal role in this evolutionary process." - Tay Guan Hin, best-selling Author of Collide, Creative Chairman, BBDO Singapore

    "This book is a pioneering exploration of how AI is revolutionising both the academic landscape and critical sectors of industries. This book masterfully addresses the urgent need to adapt industrial and educational practices to rapid technological advancements, offering insightful analysis and practical strategies for upskilling professionals, educators and students. With a keen focus on fostering innovation with thinking skills it is a must read for industry professionals, educators, policymakers, and anyone interested in the transformative power of AI." - Mattias Rebrina, Head of IT and Digital, AstraZeneca

    "The editors brilliantly chronicle the rapid ascent of artificial intelligence from a nascent concept to a transformative force in our world. With engaging storytelling and insightful analysis, this book delves into the myriad ways AI technologies are revolutionizing industries, enhancing human abilities, and pushing the boundaries of what we understand as intelligence. From advertising and legal to applications in lifestyle and education, each chapter reveals the profound impact of intelligent machines on our daily lives and future horizons. This essential read offers a thorough exploration of AI's journey, shedding light on both its incredible potential and the challenges it brings as we move into an increasingly intelligent era." - Steven Teo, Chief Partnership Distribution Officer, Income Insurance Limited

    "If you are looking for a comprehensive introduction to the pervasive and profound transformation that AI is already making across diverse fields and industries today, look no further. Within the pages of this captivating read lie fascinating discoveries of how intelligent machines amplify human potential, and a clarion call to integrate innovative and ethical AI practices for a brighter and safer world. The book wraps up with a compelling vision of learners and professionals as thinkers and a call to bridge the gap between industry and education. Those who are nurturing the next generation of leaders and changemakers will no doubt find it inspiring and instructive." - Carol Lim, Actionable Foresight Coach; Co-founder, Teach the Future Singapore

    "Say hello to your new Super Colleague" - Valerie Madon, APAC CCO McCann Worldgroup

    "The impact of Artificial Intelligence on every aspect of life and work cannot be underestimated. While its transformative potential is great, the extent to which AI will shape – positively and negatively – the work and worker remains to be fully understood. This book is a timely addition to the conversation exploring not only the possibilities of AI from different industries’ perspectives, but also Higher Education’s role in preparing individuals with the skills to thrive in a future world of work." - Leong Yeng Wai, Programme Director for the Master of Art in Digital Management, Hyper Island APAC