The Routledge Companion to Marketing and Sustainability

1. Introduction: Marketing and sustainability

Ken Peattie, Roberta De Angelis, Nicole Koenig-Lewis and Carolyn Strong

Part I: Sustainability marketing fundamentals

2. The sustainability challenge for marketing (and vice versa)

Ken Peattie

3. Perspectives on marketing strategy and sustainability

Ken Peattie and Frank-Martin Belz

4. In the trenches: Managerial imperatives in sustainable marketing

Diane M. Phillips and Jason Keith Phillips

5. Macromarketing and sustainability: Considering the context to further sustainability

Ben Wooliscroft and Alexandra Ganglmair-Wooliscroft

6. Marketing ethics

Carolyn Strong

Part II: Marketing in a material world

7. Marketing under the guise of unlimited resources: The ecological impact of marketing

Joya A. Kemper and Ann-Marie Kennedy

8. Developing products for a sustainability transition

Sophie I. Hallstedt, Ola Isaksson and Jesko Schulte

9. The paradox of plastic packaging

Maria G. Piacentini, Alison F. Stowell, Charlotte Hadley, Clare Mumford, Savita Verma, James Cronin, John G Hardy, Linda Hendry, and Alex Skandalis

10. Circular economy and macromarketing: A systems thinking perspective

Roberta De Angelis and Giancarlo Ianulardo

11. Grounding marketing: Marketing in time and place

Ken Peattie

12. 'Woke' up and sell the coffee: Fair Trade and social justice in marketing

Will Low

Part III: Customer perspectives

13. Sustainable consumer behaviour

John Thøgersen

14. Collaborative and creative consumption

Myriam Ertz and Gautier George Yao Quenum

15. Exploring the phenomenon of anti-consumption

Michael S.W. Lee

16. Connecting with consumers: Communication and relationships

Vesna Zabkar, Urša Golob and Klement Podnar

17. Conveying the invisible: Sustainability-related labels

Julie V. Stanton, Deirdre Guion Peoples and Laurel A. Cook

18. Integrating sustainability in business-to-business marketing

Alexandre Metreveli, Fred Lemke, Steve Muylle and Behzad Samii

Part IV: Key contexts

19. Food and drink marketing: Unique sustainability aspects and major research streams

Jessica Aschemann-Witzel

20. Creating the market for electric mobility in Brazil

Gabriel L. Coutinho, Peter Wells and Flávia L. Consoni

21. Tourism: A paradoxical challenge for marketing and sustainability

Carmela Bosangit, Sheila Malone and Ken Peattie

22. The paradoxes and opportunities of sustainable luxury: Principles, cases and key challenges

Alba D’Aniello, Cesare Amatulli, Matteo De Angelis and Rumen Pozharliev

23. The game is on! - Sports (events) as a driving force for sustainability

Nicole Koenig-Lewis, Andrea Collins and Brian P. McCullough

Part V: Next-level perspectives

24. Marketing sustainable lifestyles

Oksana Mont, Patrick Elf and Amy Isham

25. Principles of sustainable marketing at the Bottom of the Pyramid

Ronika Chakrabarti and Ronald Duncan

26. Social marketing for sustainability

Fiona Spotswood, Ulla-Maija Sutinen and Ariadne Kapetanaki

27. Coping with complexity: Sustainable marketing ecosystems

Fred Lemke, David von Berlepsch and Matthew Gorton

28. Industry 5.0: Transforming marketing as we know it

Prabirendra Chatterjee and Desirée H. van Dun

29. The marketing of sustainability

Ken Peattie

Biography

Ken Peattie is a Professor of Marketing and Strategy at Cardiff Business School, Cardiff University, UK. He spent almost 12 years as Director of the ESRC-funded BRASS Research Centre based at Cardiff, which specialised in research into business sustainability and corporate social responsibility. His research interests focus on the impact of sustainability marketing; CSR; social enterprise and social marketing. He has published three books and numerous book chapters on these topics and has published in leading journals including Journal of World Business, California Management Review, Journal of Business Research, Journal of Marketing Management, Public Policy & Marketing, Tourism Management and Business Strategy & the Environment. His practical work in the field has included working with the UK government’s Department for Environment, Food & Rural Affairs (environmental impacts of household consumption), Environment Agency (sustainability communications), NESTA (climate change communications), South Wales Fire & Rescue Service (social marketing and sustainable communities) and Welsh Government (social marketing, sustainable living, education for sustainable development and climate change communications). He has also served on the Welsh Climate Change Commission and the UK Human Dimensions of Global Environmental Change Committee.

Roberta De Angelis is a Senior Lecturer at Marketing and Strategy at Cardiff Business School, Cardiff University, UK. Since 2012, she has been researching about the circular economy and circular business models. Roberta’s research focuses on the conceptual and theoretical foundations of circular economy thinking and circular business models, circular business models implementation, socio-ethical foundations of circular economy thinking and circular entrepreneurship. Roberta has authored a manuscript on circular business models (Palgrave Macmillan) and she has published several articles concerning the circular economy and circular business models in peer-reviewed, academic journals including Business Strategy and the Environment, Journal of Cleaner Production, Resources, Conservation and Recycling and Circular Economy and Sustainability. Her research has been presented at highly renowned conferences, including The Annual Meeting of The Academy of Management, The European Academy of Management, The British Academy of Management and The Academy of Marketing conferences. Roberta’s research has been funded by the UK’s Economic and Social Research Council, The British Academy of Management, The Italian Society of Management and Principles for Responsible Management Education Chapter UK and Ireland. Currently, Roberta is recognised as a top scholar by expertise (circular economy) by ScholarGPS.

Nicole Koenig-Lewis is a Professor of Marketing at Cardiff Business School, Cardiff University, UK and an Affiliate of CAST (Centre for Climate Change and Social Transformations). Her research focuses on understanding sustainable consumer behaviour (change) from multiple interdisciplinary angles aiming to inspire truly sustainable approaches to business and marketing. Her current projects address the theoretical debates, drivers and barriers surrounding sustainable behaviours relating to domestic consumption, access-based consumption and festival/event attendance with a focus on events/festivals as agents of sustainable behaviour change. Bridging the gap between academia and the business community, Nicole is working closely with several sport organisations and event/festival organisers, providing insights into spectator behaviours, informing the design of sustainability initiatives and communications, and assessing their effectiveness. She has published her research in journals such as Journal of Business Research, Annals of Tourism Research, Journal of Sustainable Tourism, Tourism Management, European Journal of Marketing, Resources, Conservation & Recycling and European Sport Management Quarterly. She is the co-editor of  Public Value: Deepening, Enriching, and Broadening the Theory and Practice (Routledge, 2019).

Carolyn Strong is a Professor of Marketing at Cardiff Business School, Cardiff University, UK. She has published in the Journal of Business Research, Marketing Letters, European Journal of Marketing, Journal of Consumer Behaviour and Journal of Advertising, among others. She has published an edited collection of ethical and social marketing contributions, an edited collection on blockchain and cryptocurrency, and a small marketing enterprise case study book. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing. In 2024, she was the Chair of the Academy of Marketing Conference held in Cardiff. Her research interests focus on small business marketing, the impact of marketing on society and the community, and cryptocurrency behaviours.

'Sustainability & Marketing covers marketing from within and outside the capitalist system, providing both guidance to those engaged in theory and practice and critiques of the conventional approaches. The book is led by Ken Peattie who has a track record over 25 years researching the topic and therefore has the perspective that other volumes miss. Whilst the book is positioned primarily as an academic text, it draws on sectoral case studies and considers emerging future topics grounding it in real life. The companion should sit on the bookshelf of any serious researcher in business sustainability.'

- Professor Martin Charter, Director of the Centre for Sustainable Design, University for the Creative Arts.

'The 1994 Oslo Symposium on Sustainable Consumption amplified the UN goal of producing and consuming in a way that does not jeopardise meeting the needs of future generations. It is not enough to market products and services that are just a little more sustainable or just a bit less harmful to the environment. This book entertains some of the BIG IDEAS that marketing needs to adopt to really address this challenge.'

- Professor Russell Belk, Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University.

'The Routledge Companion to Marketing and Sustainability is a fabulous addition to the series, edited by leading scholars this is the perfect place for students or scholars in marketing to reflect on the key components and challenges of Sustainability Marketing now and into our futures. A great read!'

- Professor Pierre McDonagh, Professor of Critical Marketing and Society, University of Bath, England, UK

"This excellent companion has been edited by leading academics in sustainability marketing. It benefits from global contributors who tackle fundamental topics in an informative and accessible manner. It is a must-read for anyone researching or studying marketing and sustainability." 

- Andrea Prothero, Professor of Business and Society, University College Dublin, Ireland