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Routledge Companions in Marketing, Advertising and Communication


About the Series

Routledge Companions are prestige, impactful collections of original contributions, expertly curated by leading scholars.

Routledge Companions in Marketing, Advertising and Communication features comprehensive authoritative volumes on a range of established and emerging topics in marketing, consumer behaviour, brand management, corporate reputation, public relations, and advertising. A global and inclusive series, these books reflect a wide range of academic perspectives and disciplinary diversity.

Individually, each book in the series provides a comprehensive research tool. Collectively, the series represents a unique resource for researchers, postgraduate students and reflective practitioners.

18 Series Titles

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The Routledge Companion to Marketing Research

The Routledge Companion to Marketing Research

1st Edition

Forthcoming

Edited By Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi
January 09, 2023

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading ...

The Routledge Companion to Public Relations

The Routledge Companion to Public Relations

1st Edition

Edited By Donnalyn Pompper, Katie R. Place, C. Kay Weaver
October 31, 2022

Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a ...

The Routledge Companion to Marketing and Society

The Routledge Companion to Marketing and Society

1st Edition

Edited By Krzysztof Kubacki, Lukas Parker, Christine Domegan, Linda Brennan
August 25, 2022

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the...

The Routledge Companion to Corporate Branding

The Routledge Companion to Corporate Branding

1st Edition

Edited By Oriol Iglesias, Nicholas Ind, Majken Schultz
May 06, 2022

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, ...

The Routledge Companion to Marketing and Feminism

The Routledge Companion to Marketing and Feminism

1st Edition

Edited By Pauline Maclaran, Lorna Stevens, Olga Kravets
February 25, 2022

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research....

The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing

1st Edition

Edited By Bodo B. Schlegelmilch, Russell S. Winer
November 25, 2020

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the ...

The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing

1st Edition

Edited By Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott, Rohit Varman
September 27, 2018

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate ...

The Routledge Companion to Consumer Behavior

The Routledge Companion to Consumer Behavior

1st Edition

Edited By Michael R. Solomon, Tina M. Lowrey
September 26, 2017

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom ...

The Routledge Handbook of Critical Public Relations

The Routledge Handbook of Critical Public Relations

1st Edition

Edited By Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra
October 03, 2016

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile...

The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management

1st Edition

Edited By Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
July 26, 2016

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original ...

The Routledge Companion to Marketing History

The Routledge Companion to Marketing History

1st Edition

Edited By D.G. Brian Jones, Mark Tadajewski
February 01, 2016

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this ...

The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis

1st Edition

Edited By Gordon Foxall
October 05, 2015

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the ...

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