The Routledge Companion to the History of Advertising

Introduction

Robert Crawford and Jackie Dickenson

Part I - The Big Picture

1. Advertising in Popular Culture

Susan Smulyan and Edward Timke

2. Advertising’s Relationship with Marketing: Spouse, Hook-Up, or Problem Child?

Jackie Dickenson

3. Advertising Media: From National to Global

John Sinclair

4. Advertising and Consumption

Karl Gerth

5. Advertising and the Economy in Sweden

Sofia Murhem

6. Politics and Advertising

Christina Holtz-Bacha

7. ‘The Proper Study of Markets is Woman’: Gender and Advertising since 1880

Klara Arnberg

8. Representation Matters: Race and Ethnicity in Advertising History

Judy Foster Davis

9. Class in Advertising History

Jackie Dickenson

10. Advertising and Empire

David Thackeray

11. Advertising Colonial Congo

Véronique Pouillard

Part II - The National Experience

12. The Historical Development of Advertising in Kenya from the Nineteenth to Twenty-First Centuries

Rotimi Williams Olatunji

13. Advertising in Nigeria: Origins and Development

Beatrice Adeyinka Laninhun

14. The Development of Modern Advertising History in China

Hongmei Li

15. Advertising History of South Korea in the Nineteenth and Twentieth Centuries

Hyunsun Yoon

16. Advertising History in Japan: From the Edo Period to the Internet Era

Makoto Ono and Akinori Ono

17. Advertising in Thailand

Marissa Chantamas

18. Arab Advertising in the Nineteenth and Twentieth Centuries

Ilhem Allagui

19. The Evolving Nature of the Advertising Industry in Israel

Osnat Roth-Cohen

20. Advertising and Germany: Professional Development, Cultural Conflicts, and Political Entanglements

Jan Logemann

21. The History of Advertising in France

Irene Di Jorio

22. Catching the Eye of the Beholder: Italian Advertising in the Twentieth Century

Ferdinando Fasce

23. Cultural Values Reflected in Twentieth-Century Irish Television Advertising

Aileen O’Driscoll

24. Advertising in Britain

Richard A Hawkins

25. Advertising in Latvia in the Twentieth Century: Finding Its Own Voice

Marita Zitmane

26. Advertising across Political Divides: Consumerism and Ideology in Imperial and Soviet Russia

Sally West and Marina Shilina

27. Animating Corporate Communications: Advertisers, Agents, and Audiences in the United States, 1870–1920

Zoe Sherman

28. Evolution of the Twenty-First Century Advertising Industry in Mexico: Concentration of Power in the Past and Present

Carola García Calderón

29. Advertising in Brazil: Professional Fields and Consumption Images

Bruna Aucar and Everardo Rocha

30. Overcoming the Tyranny of Distance: Australian Advertising over the Nineteenth and Twentieth Centuries

Robert Crawford

Biography

Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia.

Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.