The Routledge Companion to Critical Marketing

1. Challenging Conventions, Building Solidarity: The Future(s) of Critical Marketing

Mark Tadajewski, Matthew Higgins, Janice Denegri-Knott and Rohit Varman

Part I: The Conceptualisation and Development of Critical Marketing

2. Some Intensities of Terminal Marketing

Oscar Ahlberg and Joel Hietanen

3. Postcolonialism, Subalternity, and Critical Marketing

Rohit Varman

4. Can Decolonialism Be Critical Marketing?

Marcus Wilcox Hemais

5. Feminist Perspectives in Marketing: Past, Present, and Future

Pauline Maclaran and Olga Kravets

6. Queering Marketing: Stirring the Field Again and Forward through Queer Theory

Daniela Pirani, Athanasia Daskalopoulou and Kyaw Nyein Chan

7. Critical Social Marketing in Troubling Times

Ross Gordon

8. Critical Macromarketing, Sustainable Marketing, and Globalization

William E. Kilbourne

Part II: Critical Marketing and Practices

9. Critical Studies of Marketing Work

Peter Svensson

10. Critical Perspectives on Brand Management

Adam Arvidsson and Alex Giordano

11. Advertising Practice and Critical Marketing – Adapting to Digitisation

Chris Hackley and Rungpaka Amy Hackley

12. Service-dominant Logic: The Evolution of a Universal Marketing Rhetoric

Chris Miles

13. Creating Accessible Markets: Letters to Marketers

Leighanne Higgins, Killian O’Leary, Tymandra Blewitt-Silcock, Amy Dobson and Sharon Jackson

14. Religious Critiques of the Market

Aliakbar Jafari

Part III: Critical Marketing and Marketplace Dynamics

15. Re-mapping Power for Critical Marketing and Consumer Research

Janice Denegri-Knott

16. Ideology and Critical Marketing Studies

Giana M. Eckhardt, Rohit Varman and Nikhilesh Dholakia

17. Choice and Choicelessness in Consumer Practice

Ruby Roy Dholakia, A. Fuat Firat and Nikhilesh Dholakia

18. Non-Western Cultures and Critical Marketing

Özlem Sandıkcı Türkdoğan

19. Managing Racial Stigma in Consumer Culture

David Crockett

20. Consumer Vulnerability: Critical Insights from Stories, Action Research, and Visual Culture

Susan Dunnett, Kathy Hamilton and Maria Piacentini

21. Marketing in the Anthropocene: The Degrowth Turn

Javier Lloveras, Mario Pansera and Sebastián Iturriago-Gazol

Part IV: Critical Marketing and Consumer Society

22. Biopolitical Marketing and the Commodification of Social Contexts

Detlev Zwick and Alan Bradshaw

23. Exploitation and Emancipation

Bernard Cova and Bernard Paranque

24. Marketing and the Production of Consumers’ Objective Violence

Eduardo André Teixeira Ayrosa and Renata Couto de Azevedo de Oliveira

25. Modern Slavery

Maíra Magalhães Lopes

26. Zygmunt Bauman – Critical Theorist of Consumer Culture: Dark Times and Critical Marketing

Paul Hewer

27. Informal Markets, Bazaars, and Critical Marketing

Apoorv Khare and Hari Sreekumar

28. Critical Marketing in Crisis

Mike Molesworth, Lucy Rabjohn and Georgiana Grigore

Part V: Critical Marketing and Digital Disruptions

29. Digital Platforms and Platformization of Consumer Culture

Alessandro Calinadro and Camilla Volpe

30. Consumer Privacy in the Digital Era

Niklas Sörum and Christian Fuentes

31. Social Media, Big Data, and Critical Marketing

Christian Fuchs

32. Hyper-relevance in Digital Marketing

Aron Darmody, Alexander Dorohoi and Detlev Zwick

33. Going Analogue in a Post-digital Society

Mariam Humayun, Georg von Richthofen and Maja Golf-Papez

Biography

Mark Tadajewski is an Honorary Professor of Marketing at the University of York; The Open University; and Royal Holloway, University of London, UK.

Matthew Higgins is the Head of Department for Strategy and Marketing at The Open University, UK.

Janice Denegri-Knott is a Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at Gothenburg University, Sweden.

Rohit Varman is a Professor of Marketing and Consumption at the University of Birmingham, UK.

PRAISE FOR THE FIRST EDITION

"Essential reading for academics, marketing practitioners, consumers, and advocacy groups. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life." Ronald Paul Hill, American University, USA

"A foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing." Jonathan Schroeder, Rochester Institute of Technology, New York, USA

"These chapters will open the imagination and conscience to new problems that cry out for critical attention." Russell Belk, York University, Canada