In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented.
This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.
Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.
Table of Contents
Part I Introduction 1. Introduction Judith Mair 2. Methodological approaches to festival research Mary Beth Gouthro and Dorothy Fox 3. The value of festivals Donald Getz, Tommy D. Andersson, John Armbrecht and Erik Lundberg 4. The meaning of festivals: reconfiguring the semiotic approach Xiaoming Zhang Part II Sustainability 5. Valuing the impacts of festivals Larry Dwyer and Leo Jago 6. Festivals and social sustainability Bernadette Quinn 7. Evaluating the sociocultural effects of festivals: developing a comprehensive impact correlation model and its application Ronnit Wilmersdörffer and Daniela Schlicher 8. Influencers of environmental sustainability success at festivals Meegan Jones Part III Festival management 9. Managing festival volunteers: the HELPERS model Kirsten Holmes, Leonie Lockstone-Binney, Karen A. Smith and Alex Rixon-Booth 10. The role of harm minimisation to prevent alcohol and drug misuse at outdoor music festivals Alison Hutton 11. Social media and the transformation of the festival industry: a typology of festivals and the formation of new markets Marianna Sigala 12. The innovation of arts festivals: concepts, approaches and effects Weibing (Max) Zhao and Weng Si (Clara) Lei 13. Managing networks of meaning in arts festival productions Mervi Luonila Part IV Festival marketing 14. Festivals and sponsorship: a strategic marketing approach Gurhan Aktas and Z. Gokce Sel 15. Festivals’ role in branding a destination: a case study of the Barbaros Strawman Festival in İzmir, Turkey Reyhan Arslan Ayazlar 16. Branding cultural events using external reference points: Cervantes and the Festival Internacional Cervantino, Mexico Daniel Barrera-Fernández, Marco Hernández-Escampa and Antonia Balbuena Vázquez 17. Festivals and social media: a co-created transformation of attendees and organisers Marianna Sigala Part V Strategic use of festivals 18. Leveraging a festival to build bridges in a divided city Adrian Devine, Bernadette Quinn and Frances Devine 19. Extending the exit brand: from Serbia’s fortress to Montenegro’s coast Nicholas Wise, Tanja Armenski and Nemanja Davidović 20. The eventful city in a complex economic, social and political environment: the case of Macau Ubaldino Sequeira Couto 21. Protesting @ Auckland Pride: when a community stakeholder becomes alienated Jared Mackley-Crump 22. Festivals as devices for enhancing social connectivity and the resilience of rural communities Michael Mackay, Joanna Fountain and Nicholas Cradock-Henry 23. Geelong’s rousing motoring ‘Revival’ Gary Best Part VI Festival experiences 24. Understanding feelings, barriers, and conflicts in festivals and events: the impact upon family QOL Raphaela Stadler and Allan Jepson 25. Festivity and attendee experience: a confessional tale of discovery Vern Biaett 26. Information and communication technology and the festival experience Christine M. Van Winkle, Kelly J. Mackay and Elizabeth Halpenny 27. How do residents experience their own festivals? A qualitative approach to meanings and experiences Nídia Brás, Júlio Mendes, Manuela Guerreiro and Bernardete Dias Sequeira 28. Feminist politics in the festival space Tasmin Coyle and Louise Platt Part VII Types of festivals 29. Food and wine festivals as rural hallmark events Jennifer Laing, Warwick Frost and Melissa Kennedy 30. Positioning in Montserrat’s festivals: music, media, and film Joseph Lema, Gracelyn Cassell, and Jerome Agrusa 31. Music events and festivals: identity and experience Michelle Duffy 32. Religious and spiritual festivals and events Ruth Dowson 33. Australia celebrates: an exploration of Australia Day festivals and national identity Leanne White and Elspeth Frew Part VIII Cultural perspectives on festivals 34. Herding livestock and managing people: the cultural sustainability of a harvest festival Guðrún Helgadóttir 35. Festivals as products: a framework for analysing traditional festivals in Ghana Oheneba Akwesi Akyeampong 36. Tourism pressure as a cultural change factor: the case of the Guelaguetza festival, Oaxaca, Mexico Marco Hernández-Escampa and Daniel Barrera-Fernández 37. Festivals for sustainable tourism development: a case study of Hadoti region, Rajasthan Anukrati Sharma 38. Placemaking betwixt and between festivals and daily life Burcu Kaya Sayari and Tuba Gün 39. A festival of song: developing social capital and safeguarding Australian Aboriginal culture through authentic performance Candace Kruger Part IX Festival futures 40. Virtual reality: the white knight of festival management education? Philipp Peltz, Olga Junek and Joel de Ross 41. Industry perceptions of potential digital futures for live performance in the staging and consumption of music festivals Adrian Bossey 42. Utopian futures: Wellington on a Plate and the envisioning of a food festival in Tuscany Ian Yeoman, Sochea Nhem, Una McMahon-Beattie, Katherine Findlay, Sandra Goh and Sophea Tieng
Judith Mair is an Associate Professor in the Tourism Discipline Group of the UQ Business School, University of Queensland, Australia.
‘The Routledge Handbook of Festivals is an excellent resource for festival academics and students. It is most timely in that it confirms the maturity of research in festivals by offering a comprehensive range of perspectives. The editor and authors are the leading researchers in this field and to have their expertise collated in this one handbook provides a significant contribution to the area. I fully recommend this collection of insightful work to you.’ Margaret Deery, University of Surrey, UK
‘This is a welcomed addition to the literature on a topic of universal interest and rising importance. The international group of contributors provides expertise and insights from their many research, practical and teaching backgrounds. Diverse disciplinary and applied perspectives are covered, including those of the theorist, the teacher, festival producers and attendees, policy-makers and strategists, cultural groups, cities and destinations. Concluding with future perspectives, this Handbook will occupy an essential place in many institutional and personal libraries.’ Donald Getz, University of Calgary, Canada