The Structure of Multimodal Documents: An Empirical Approach, 1st Edition (Paperback) book cover

The Structure of Multimodal Documents

An Empirical Approach, 1st Edition

By Tuomo Hiippala

Routledge

252 pages

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Paperback: 9781138548725
pub: 2018-02-06
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Description

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Table of Contents

1. Introduction 2. Understanding page-based media 3. An empirical approach to multimodality 4. Genre: perspectives and patterns 5. Working with multimodal corpora 6. The medium and its characteristics 7. The content and its structure 8. The page and its interpretation 9. Multimodal artefacts in digital media 10. Conclusions and outlook

About the Author/Editor

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

About the Series

Routledge Studies in Multimodality

Edited by Kay O'Halloran, Routledge Studies in Multimodality aims to advance knowledge of multimodal resources such as language, visual images, gesture, action, music, sound, 3-D artefacts, architecture and space, as well as the ways these resources integrate to create meaning in multimodal objects and events.

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Subject Categories

BISAC Subject Codes/Headings:
LAN000000
LANGUAGE ARTS & DISCIPLINES / General
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies