The Structure of Multimodal Documents : An Empirical Approach book cover
1st Edition

The Structure of Multimodal Documents
An Empirical Approach

ISBN 9781138824744
Published June 16, 2015 by Routledge
250 Pages

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Book Description

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Table of Contents

1. Introduction  2. Understanding page-based media  3. An empirical approach to multimodality  4. Genre: perspectives and patterns  5. Working with multimodal corpora  6. The medium and its characteristics  7. The content and its structure  8. The page and its interpretation  9. Multimodal artefacts in digital media  10. Conclusions and outlook

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Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.