1st Edition

The Technology Adoption and Gratification (TAG) Model and Its Application

By A.Y.M. Atiquil Islam Copyright 2025
186 Pages 50 B/W Illustrations
by Routledge

186 Pages 50 B/W Illustrations
by Routledge

186 Pages 50 B/W Illustrations
by Routledge

The book introduces Technology Adoption and Gratification (TAG) Model and its application in higher education, technical and vocational education, postsecondary education and cross-culture. The author demonstrates the fundamentals of technology adoption and gratification—what it comprises and how to expand it. The book describes how the viability of the TAG model was tested using Structural... Read more

1 The TAG Model in Higher Education  2 The TAG Model in Technical and Vocational Education  3 The Cross-Cultural Invariant of the TAG Model  4 Cross-Validation of the TAG Model in Postsecondary Education

Biography

A.Y.M. Atiquil Islam is Associate Professor in the Department of Education Information Technology at East China Normal University. He earned a multidimensional PhD by combining two faculties – education and computer science and information technology – at the University of Malaysia. His career has seen international collaboration in conducting quantitative research in higher education (including the United States, United Kingdom, Germany, Malaysia, China, Saudi Arabia, Oman, Algeria, Pakistan and Bangladesh).