1st Edition
The Theatre Leader’s Playbook Tools for Teaching, Directing, and Running the Business Behind the Curtain
Introduction: The Theatre Educator’s Balancing Act Part 1: Laying the Foundation 1. Understanding Your Ecosystem 2. Mission and Vision 3. Conducting a SWOT Analysis 4. Building a Theatre Education Community 5. Starting a Program from Scratch, Revitalizing a Program, or Making the Program Your Own Part 2: Building the Business Framework for Your Theatre Program 6. Creating a Budget and Fundraising 7. Creating a 1-3-5-10 Year Business Plan 8. Branding and Marketing Your Program 9. Booster Programs, Parent Involvement, and Volunteer Leadership 10. Safety and Risk Management Part 3: Running A Successful Program 11. Developing Student Leadership 12. Communication 13. Creating a Season 14. Production Management Made Simple 15. Post-Production and Reflection 16. Inclusive Practices in Theatre Education 17. Sensory-Friendly Performances 18. Elementary Preview Performances Part 4: Sustaining and Growing Your Program 19. Building Relationships with Administrators and School Boards 20. Advocacy and Community Outreach 21. Avoiding Burnout 22. Final Thoughts, Your Legacy
Biography
Tony Cimino-Johnson is a Tony Award–honored theatre educator, arts advocate, Broadway Investor, Producer, and Professional Director with over 20 years of teaching experience while serving in various arts administrative roles throughout the country.






