This edited volume reports on the growing body of research in science communication training, and identifies best practices for communication training programs around the world.
Theory and Best Practices in Science Communication Training provides a critical overview of the emerging field of by analyzing the role of communication training in supporting scientists’ communication and engagement goals, including scientists’ motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their communication and engagement goals. This volume reflects the growth of the field and provides direction for developing future researcher-practitioner collaborations.
With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and, professionals within this emerging field.
Table of Contents
Part 1. The Scientist as a Strategic Communicator 1. Scientists, Trainers, and the Strategic Communication of Science 2. What Studies of Expertise and Experience Offer Science Communication Training 3. The Meaning of Public-Private Partnerships for Science Communication Research and Practice 4. Science Engagement and Social Media: Communicating Across Interests, Goals, and Platforms Part 2. Science Communication Training Design and Assessment 5. Training Scientists to Communicate in a Changing World 6. The Challenges of Writing Science: Tools for Teaching and Assessing Written Science Communication 7. Insights for Designing Science Communication Training from Formal Science Education: Apply the Mantra and be Explicit 8. Evaluating Science Communication Training: Going Beyond Self-Reports Part 3. Future Directions for Science Communication Training 9. Abandoning the Runaway Train: Slowing Down to Draw on Lessons Learned from Health Communication Training 10. A Metro for Science Communication: Building Effective Infrastructure to Support Scientists’ Public Engagement
Todd P. Newman is an assistant professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison, USA where he teaches courses on science communication, strategic communication, and marketing. Newman is the co-author of Brand (2018) -- which examines the role of brand strategy in society, including scientific debates -- and previously conducted research on science communication training as a postdoctoral associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.