To Be Continued...: Soap Operas Around the World, 1st Edition (Paperback) book cover

To Be Continued...

Soap Operas Around the World, 1st Edition

By Robert C. Allen


408 pages

Purchasing Options:$ = USD
Paperback: 9780415110075
pub: 1994-12-22
Hardback: 9780415110068
pub: 1994-12-22
eBook (VitalSource) : 9780203131855
pub: 2002-01-04
from $28.98

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To Be Continued… explores the world's most popular form of television drama; the soap opera. From Denver to Delhi, Moscow to Manchester, audiences eagerly await the next episode of As the World Turns, The Rich Also Weep or Eastenders. But the popularity of soap operas in Britain and the US pales in comparison to the role that they play in media cultures in other parts of the world.

To Be Continued… investigates both the cultural specificity of television soap operas and their reception in other cultures, covering soap production and soap watching in the U.S., Asia, Europe, Australia and Latin America. The contributors consider the nature of soap as a media text, the history of the serial narrative as a form, and the role of the soap opera in the development of feminist media criticism.

To Be Continued… presents the first scholarly examination of soap opera as global media phenomenon.

About the Series


The Comedia series features new theoretical and empirical work exploring the dynamics of the arts and culture industries, and addressing critical issues in the field of contemporary popular culture: issues of production, design, marketing, and consumption. While the principle focus is contemporary, the series also offers historical, educational, and policy-oriented perspectives across a broad range of media and cultural forms, from the news media to the visual arts.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies