Tourism Marketing in Bangladesh : An Introduction book cover
1st Edition

Tourism Marketing in Bangladesh
An Introduction

Edited By

Azizul Hassan

ISBN 9780367440428
Published October 21, 2020 by Routledge
360 Pages 48 B/W Illustrations

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Book Description

Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends.

This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.

Table of Contents

Introduction, Azizul Hassan Part 1: Tourism Marketing Overview 1. Tourism Marketing in Bangladesh, Md. Nekmahmud, Maria Fekete Farkas and Azizul Hassan. Part 2: Services and Products of Tourism 2. Existing Tourism Products and Service Offers in Bangladesh, Jameni Jabed Suchana, Uchinlayen and Muhammad Shoeb-Ur-Rahman 3. Tourism and Air Transport Sustainability in Bangladesh: The Role of Technology, Nor Aida Abdul Rahman, Muhammad Shoeb-Ur-Rahman and Azizul Hassan 4. Socio-economic Impacts of Accommodation on Tourism Development: Bangladesh Perspective, Asma Akter Akhy and Mallika Roy 5. Tourist Transportation in Bangladesh, Ayesha Afrin and Azizul Hassan Part 3: The Role of Marketing in Strategic Delivery 6. Strategic Analysis of Competitiveness of Travel and Tourism in Bangladesh, Shah Alam Kabir Pramanik and Md. Rakibul Hafiz Khan Rakib 7. Conceptual Analysis on Tourism Product and Service Promotion with Special Reference to Bangladesh, Md. Rakibul Hafiz Khan Rakib and Shah Alam Kabir Pramanik 8. Promoting Tourism in Bangladesh: Policies, Issues and Challenges, Md Aslam Mia Part 4: Technology in Tourism Marketing 9. Innovative Technology Application in Tourism Marketing, Azizul Hassan and Célia M.Q. Ramos Part 5: Globalisation and Tourism Marketing 10. Globalization Effects on Tourism Marketing in Bangladesh, Md. Sohel Rana, Mohammad Fakhrul Islam, Azizul Hassan and Muhammad Khalilur Rahman Part 6: Tourism Marketing: Risk Perception 11. Perceived Risks of Tourism in Bangladesh, Nazmoon Akhter and Azizul Hassan Part 7: Tourism Marketing and Human Resource Management 12. A Conceptual Study on Human Resource Compensation Practices in Bangladesh, Md Yusuf Hossein Khan, Md Zahid Al Mamun and Azizul Hassan Part 8: Tourism Marketing and Capital Investment 13. Economic Contribution of Tourism in Bangladesh: Capital Investment Perspective, Mallika Roy, FAN Yajing and Bablo Biswas 14. The Competitive Power of Capital Structure in a Tourism Destination, Yusuf Babatunde Adeneye, Chu Ei Yet and Fathyah Hashim15. Revenue Management in the Tourism and Hospitality Industry with Special Reference to Bangladesh, Md Yusuf Hossein Khan, Shahriar Tanjimul Islam and Azizul Hassan Part 9: Tourism Marketing and Green Products 16. Environmental Marketing: Tourists Purchase Behavior Response on Green Products in Bangladesh, Md. Nekmahmud Part 10: Tourism Marketing and Country Image 17. The Curious Case of Bangladesh and Nepal: Tourism Advertising to Transform Country Image and Empower Developing Countries, Imran Hasnat and Elanie Steyn Part 11: Future Trends, Implications and Challenges18. Potentials of Tourism Products and Services in Bangladesh, Azizul Hassan and Haywantee Ramkissoon

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Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Hassan earned his PhD in eTourism from the United Kingdom. Hassan’s areas of research interest are: technology-supported marketing for tourism and hospitality, immersive technology application in the tourism and hospitality industry, technology influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 15 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal, Heliyon and International Journal of Tourism Cities.