Tourism and Hospitality Education Progress, Challenges, and Prospects

Foreword by Prof. Rong Huang

Preface

PART I: PROGRESS IN TOURISM AND HOSPITALITY EDUCATION

1. From Face-to-Face to Online Education

2. Promoting Work-Integrated Learning in the Tourism and Hospitality Classroom

3. Revisiting Tourism and Hospitality Education: What Competencies and Values Are of Most Worth?

4. Rethinking Tourism and Hospitality Education: Curriculum Design and Development

PART II: CHALLENGES OF TOURISM AND HOSPITALITY EDUCATION

5. Technostress in the Higher Education Environment

6. The COVID-19 Pandemic and Higher Education Life: The Growing and Enormous Inequality

7. Balancing Education and Training in Higher Tourism Education Institutions

PART III: PROSPECTS OF TOURISM AND HOSPITALITY EDUCATION

8. Augmented Reality and Virtual Reality Applications in Higher Tourism Education

9. Innovation Adoption and Diffusion of Metaverse Technology in Higher Education

10. Infusing Entrepreneurship into Tourism and Hospitality Education

11. Entrepreneurship: Starting Up a New Business for Hospitality Graduates

12. Values-Based Education as a Part of Development and Prosperity

13. Dedicating Tourism and Hospitality Education to a Nation Future

Biography

Abdallah M. Elshaer, PhD,is an Associate Professor of Tourism and Hotels at the University of Sadat City, Egypt, where he has been a faculty member since 2011. Dr. Elshaer is a co-author of the book Labor in the Tourism and Hospitality Industry and has published many papers in international journals. He teaches courses on hotel management, hospitality marketing, hygiene and safety in restaurants, human resources management, principles of statistics, and resort management. He holds a PhD in Tourism and Hospitality from Pamplin College of Business, Virginia Tech University, USA, and University of Sadat City, Egypt. He traveled to the UK for a postdoctoral fellowship at the University of Plymouth to work on a project about perceived value in an international learning environment.

Asmaa M. Marzouk, PhD, has been an Associate Professor in the Tourism Studies Department at the Faculty of Tourism and Hotels, University of Sadat City, Egypt, since 2011. She has taught a wide range of courses on the basics of tourism and hotels, tourism management, information and communication technologies in tourism, travel agencies, and tourism marketing. Her research interests concentrate on higher tourism education, information and communication technologies in tourism, labor issues, tourism management, and destination marketing. With Dr. Elshaer, she co-authored the book Labor in the Tourism and Hospitality Industry and has also published a number of papers in international journals.

“This book concerns how higher education in tourism and hospitality meets the demands and expectations of the industry. . . . It seeks to broaden readers perspectives on the progress, challenges, and prospects of the tourism and hospitality industry. It addresses the necessity of comprehending the current condition of tourism and hospitality education since it allows for making comparison, defines the advancements, challenges, and changes and provides practical extensive knowledge.”

—From the Foreword by Prof. Rong Huang, Interim Head of Plymouth Business School, University of Plymouth, UK