Past, Present, and Future
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This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. The book’s authors believe that studying tourist behavior-what tourists do, what their preferences are, etc.-provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies.
With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from the different cultural and geographical backgrounds. Topics in Tourist Behavior: Past, Present, and Future address relationship management at certain tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists’ motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and makes predictions for tourist behavior in the post-COVID-19 era.
This book will be a handy source for understanding tourist behaviors and patterns, and scholars and researchers will find it helpful in their research. Business managers, as well, will find the information valuable in designing their marketing and promotional strategies. Policymakers, too, will benefit from the trends shown in the book to develop future tourist destination plans. Overall, this book provides new insight into tourist behavior from the past to help understand the present and predict the future.
Table of Contents
1. Relationship Management in Spa Tourism: An Approach to Cross-Border Regions
César Lapa Barros and Bruno Barbosa Sousa
2. The Contribution of Tourist Events to Local Development: A Case Study
Ana Rita Dias, Bruno Sousa, and Adrian Lubowiecki-Vikuk
3. Museum Visitor Experience in Sri Lanka (Special Reference to the Department of National Museums)
J. A. R. C. Sandaruwani, and Prof. Athula Gnanapala
4. The Attitudes of Local Residents Towards Tourists in the Destination of Marmaris
Gizem Özgüreland Cevdet Avcıkurt
5. Luxury Brands: Creation and Sustainability
Arup Kumar Baksi
6. Influence of Social Media on Tourist Behavior: An Indian Perspective
Rashmi, Gunjan Bhayana, and Sawitri Devi
7. Mediating Role of Tourist Motivation and Participation with Satisfaction and Revisit Intention in Rishikesh, India
Lakhvinder Singh and Dinesh Dhakhar
8. Changing Tourist Behavior with Growing Technology Usage: The Entry of Generation Z Tourists
9. Tourists’ Attitude Towards Cultural Heritage: Pre- and Post-Visit Evaluation
Muhammad Hassan Mahboob, Muhammad Ashfaq, Asad Afzal Humayon, and Mustafa Kan
10. Foodie Tourist Behavior
Nilgün Demirel and Ezgi Kırıcı Tekeli
11. Impact of Mobile Applications and Internet of Things (IoT) in Halal Tourism
Aiman Siraj, Fauzia Ashraf Shaikh, Vinod Kumar Shukla, Ipseeta Nanda, and Ritu Punhani
12. A Study on Perception and Revisiting Behavior of Tourists Towards Heritage Tourism Destinations in Sivaganga District
A. Apsara Saleth Mary
13. The Relevance of Virtual Reality and Increased Reality in Events with Streaming and Livestreaming in COVID and Post- COVID-19 Era: A Touristic Perspective
Annaelise Fritz Machado, Bruno Barbosa Sousa, Miguel Ribeiro, Magno Angelo Kelmer, and Bárbara De Vasconcellos
14. Role of Tourism Activities on Destination Choice and Post-Visiting Behavior: Evidence from Istanbul as a Cultural Destination
Meltem Altinay Özdemir and Ismail Kizillirmak
Narendra Kumar, PhD, is currently associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. He has over 20 years of industry and academic experience. He has been associated with many universities in various capacities and is well-known in the academic fraternity. Dr. Kumar has also good connections in the travel and hospitality industry and has helped many young students in setting up start-ups in India. He is associated with many journals as an advisory member and regularly holds interactive sessions on issues related to the tourism and hospitality industry. The recipient of many intra-departmental recognitions for outstanding contributions to institutional and academic development, Dr. Kumar believes in hard work and dedication towards achieving targets. He is a reviewer of many scientific conferences and international journals, including Current Issues in Tourism.
Bruno Barbosa Sousa, PhD, is Professor at the Polytechnic Institute of Cávado and Ave (IPCA, Portugal) and Head of the Master Program in Tourism Management and PhD Marketing and Strategy. He was a market analyst at Sonae Distribuição, Modelo e Continente, S.A. and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is author or co-author of several papers. His research interests include tourism management, marketing, and strategy. He is an editorial board member and an ad-hoc reviewer for several peer-reviewed scientific journals. He is also a member of the scientific committees of several national and international congresses and conferences. His awards include Teaching Award of the School of Economics and Management of the University of Minho (2015–2016), Best Thesis in Tourism Award from the International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour (2015), among others.
Swati Sharma, PhD, is currently associated with the Amity Institute of Travel and Tourism, Amity University Uttar Pradesh, India. She has 15 years of industry and academic experience and is well-known in the academic community. She has published many papers in journals of repute and has a major interest in events and exhibitions. She has been instrumental in organizing various career-related exhibitions for students. She was awarded her PhD under Prof. Manjula Chaudhary, who is one of the key members of the Indian tourism academic fraternity.