1st Edition
Upgrade Culture and Technological Change The Business of the Future
By Adam Richard Rottinghaus
Copyright 2022
182 Pages
22 B/W Illustrations
by
Routledge
182 Pages
22 B/W Illustrations
by
Routledge
182 Pages
22 B/W Illustrations
by
Routledge
Also available as eBook on:
This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.
By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes... Read more
Introduction 1. Creating Assumptions about Technological Change 2. The Diffusion of Upgrade Culture 3. Visions of the Future from CES 4. Marketing Workers in Upgrade Culture Conclusion: Challenging Upgrade Culture
Biography
Adam Richard Rottinghaus is an Assistant Professor of Media, Journalism & Film at Miami University in Oxford, Ohio, USA. He is a critical, media, and cultural studies scholar who researches strategic communications, emerging technologies, and futurism.
