Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers’ choices. However, more recently visitor attractions have become more multifaceted, have proliferated and fragmented in terms of form, location, scale and style, and their role is undergoing major changes in a post-modern world as a result of consumer demands and competitive innovations.
Visitor Attractions and Events for the first time theoretically and empirically explores the relations between events and attractions to offer new thinking of the role of space and place in shaping development, management practices and strategies in the sector as well as future implications. The book reveals how location is pivotal in the development, planning, and management of visitor attractions and events. Whereas the location of natural attractions is relatively fixed in space and their locations cannot be predetermined or relocated, human-made or contrived attractions are more influenced by the planning process in the context of the locational decision-making process. Competition and cooperation between visitor attractions and the aspects which shape these relations, including complementarities, compatibility, knowledge spill overs and diffusion of innovations, product similarities and spatial proximity remain largely ignored in the visitor attraction sector and thus are major elements in the focus of this book. Comparative examples ranging from small to major attractions in a wide variety of locations are included.
This significant volume will appeal widely to all those interested in the visitor sector, such as tourism, events, leisure studies, destination management and sociology.
Section I : Introduction: The visitor attraction and event sectors
1. Introduction: The visitor attraction and event sectors
2. Events, visitor attractions, and the event attraction continuum
(Adi Weidenfeld and Anna Leask)
3. Spatial Clustering and Agglomeration of Visitor Attractions
4. The Visitor Attraction Life Cycle: Changing relationships between attractions in tourism destinations
Section II: Economic and management aspects of the visitor attraction sector
5. The appeal, attractiveness and compatibility of visitor attractions
6. Cooperation in the visitor attraction sector
7. Competition in the visitor attraction sector
8. Knowledge Transfer in the visitor attraction sector
9. Innovation in the visitor attraction sector
Section III: Implications and trends in the visitor attraction sector
10. The impacts of visitor attractions and events
11. Visitor Attractions as Icons and Flagships
12. Visitor attraction marketing and tourism destination branding – Implications for marketing practices
(Peter Björk and Adi Weidenfeld)
13. Visitor attractions, recent and future trends: a practitioner perspective
(Ken Robinson CBE)