Visual Arts Management (Paperback) book cover

Visual Arts Management

By Jeffrey Taylor

© 2018 – Routledge

189 pages

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Description

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.

Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.

This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.

Reviews

'M.A. programs in ‘Business of Art’ are coming to seem increasingly important. Yet there is hardly a suitable textbook to hand out to students. Dr Taylor’s volume brilliantly fills the gap by introducing a broad range of relevant topics from a practical, theoretical, and historical perspective.' – Christian Huemer, Head Research Center, Österreichische Galerie Belvedere, Austria

Table of Contents

Introduction: Art World, Art Business, Art Market

Chapter I: Primary Art Market

Chapter II: Secondary Art Market

Chapter III: Auction Houses

Chapter IV: Public Collections and Museums

Chapter V: Business Models: For-Profit, Nonprofit, Government-supported, and Others

Chapter VI: Antiques

Chapter VII: Art Fairs

Chapter VIII: Curatorship

Chapter IX: Venue Management

Chapter X: Marketing

Chapter XI: Art History, Art Criticism and the Art Press

Chapter XII: Cultural Heritage Compliance

Chapter XIII: Taxation

Chapter XIV: Customs

Chapter XV: Insurance

Chapter XVI: Transportation

Chapter XVII: Appraising

Chapter XVIII: Conservation

Chapter XIX: Connoisseurship

About the Author

Jeffrey Taylor is the Grosland Director of the Master in Gallery Management at Western State Colorado University, USA. Previously, he was the Leon Levy Fellow at the Center for the History of Collecting at the Frick Collection, USA and taught at Purchase Collage State University of New York, USA, and the International Business School in Budapest, Hungary.

About the Series

Mastering Management in the Creative and Cultural Industries

Creative and cultural industries account for a significant share of the global economy and working in these sectors is proving increasingly popular for graduates across a wide array of educational institutions. Business and Management skills are a vital part of the future of these sectors, and there are a growing number of degree schemes reflecting this.

This series provides a range of relatively short textbooks covering all the key business and management themes of interest within the creative and cultural industries. With consistent production quality, pedagogical features and writing style, each book provides essential reading for a core unit of any arts / cultural management or creative industries degree and the series as a whole provides a comprehensive resource for those studying in this field.

A series website can be found at http://www.routledgetextbooks.com/textbooks/MMCCI

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS025000
BUSINESS & ECONOMICS / Entrepreneurship
BUS041000
BUSINESS & ECONOMICS / Management
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
BUS100000
BUSINESS & ECONOMICS / Museum Administration & Museology