Visual Arts Management, 2nd Edition  book cover
1st Edition

Visual Arts Management, 2nd Edition

ISBN 9781138684713
Published November 21, 2017 by Routledge
204 Pages

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Book Description

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.

Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.

This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.

Table of Contents

Introduction: Art World, Art Business, Art Market

Chapter I: Primary Art Market

Chapter II: Secondary Art Market

Chapter III: Auction Houses

Chapter IV: Public Collections and Museums

Chapter V: Business Models: For-Profit, Nonprofit, Government-supported, and Others

Chapter VI: Antiques

Chapter VII: Art Fairs

Chapter VIII: Curatorship

Chapter IX: Venue Management

Chapter X: Marketing

Chapter XI: Art History, Art Criticism and the Art Press

Chapter XII: Cultural Heritage Compliance

Chapter XIII: Taxation

Chapter XIV: Customs

Chapter XV: Insurance

Chapter XVI: Transportation

Chapter XVII: Appraising

Chapter XVIII: Conservation

Chapter XIX: Connoisseurship

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Jeffrey Taylor is the Grosland Director of the Master in Gallery Management at Western State Colorado University, USA. Previously, he was the Leon Levy Fellow at the Center for the History of Collecting at the Frick Collection, USA and taught at Purchase Collage State University of New York, USA, and the International Business School in Budapest, Hungary.


'M.A. programs in ‘Business of Art’ are coming to seem increasingly important. Yet there is hardly a suitable textbook to hand out to students. Dr Taylor’s volume brilliantly fills the gap by introducing a broad range of relevant topics from a practical, theoretical, and historical perspective.' – Christian Huemer, Head Research Center, Österreichische Galerie Belvedere, Austria