The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts.
Visual Arts Management provides the first comprehensive textbook to the art business. The book covers the full range of the art world from contemporary galleries, secondary market, auction houses, art fairs, and museums. Topics include overviews of the distinct sectors of the business, but also delves in to technical topics: curatorship, antiques, cultural heritage compliance, marketing, art criticism, taxation, customs, insurance, transportation, appraising, conservation, and connoisseurship. Each chapter concludes with a real-world case study to provide cautionary tales of the dangers and pitfalls of the art business.
This unique textbook, authored by an experienced instructor, presents a global perspective on the rapidly developing art business in a way that is relevant for arts management classes and art professionals worldwide.
Table of Contents
Introduction: Art World, Art Business, Art Market
Chapter I: Primary Art Market
Chapter II: Secondary Art Market
Chapter III: Auction Houses
Chapter IV: Public Collections and Museums
Chapter V: Business Models: For-Profit, Nonprofit, Government-supported, and Others
Chapter VI: Antiques
Chapter VII: Art Fairs
Chapter VIII: Curatorship
Chapter IX: Venue Management
Chapter X: Marketing
Chapter XI: Art History, Art Criticism and the Art Press
Chapter XII: Cultural Heritage Compliance
Chapter XIII: Taxation
Chapter XIV: Customs
Chapter XV: Insurance
Chapter XVI: Transportation
Chapter XVII: Appraising
Chapter XVIII: Conservation
Chapter XIX: Connoisseurship
Jeffrey Taylor is the Grosland Director of the Master in Gallery Management at Western State Colorado University, USA. Previously, he was the Leon Levy Fellow at the Center for the History of Collecting at the Frick Collection, USA and taught at Purchase Collage State University of New York, USA, and the International Business School in Budapest, Hungary.
'M.A. programs in ‘Business of Art’ are coming to seem increasingly important. Yet there is hardly a suitable textbook to hand out to students. Dr Taylor’s volume brilliantly fills the gap by introducing a broad range of relevant topics from a practical, theoretical, and historical perspective.' – Christian Huemer, Head Research Center, Österreichische Galerie Belvedere, Austria