208 Pages
by
Routledge
206 Pages
by
Routledge
208 Pages
by
Routledge
Also available as eBook on:
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
Focusing on four themes: representation,... Read more
Introduction. 1. A Visual Approach to Consumer Research Part I: Consuming Representation 2. Visual Representation and the Market 3. Through the Lens: Reflections on Image Culture Part II: Consumption Domains 4. Photography as a Way of Life 5. E-Commerce, Architecture, and Expression 6. Marketing Identity, Consuming Difference 7. The Fetish in Contemporary Visual Culture 8. Visual Consumption in an Attention Economy
Biography
Jonathan Schroeder
