228 Pages
4 B/W Illustrations
by
Routledge
228 Pages
4 B/W Illustrations
by
Routledge
228 Pages
4 B/W Illustrations
by
Routledge
Also available as eBook on:
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and... Read more
Introduction: What is Word-of-Mouth?
1. Word-of-Mouth and Bourdieu-economics
2. The Package-Unit-Fan System of Hollywood Film Financing
3. Grassroots Intermediaries and Contemporary Hollywood Film Marketing
4. Crowdsourced Cinema and the ‘New’ World of Hollywood Film Distribution
5. Please Turn Your Phones On: The Future of Hollywood Film Exhibition
Conclusion: The Gift Economy, Commodity Culture, and Word-of-Mouth
Biography
Simon Hewitt is a lecturer at Coventry University, UK.
