World Heritage and Tourism: Marketing and Management, 1st Edition (Hardback) book cover

World Heritage and Tourism

Marketing and Management, 1st Edition

By Bailey Ashton Adie


104 pages | 2 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9781138583603
pub: 2019-05-28
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eBook (VitalSource) : 9780429506659
pub: 2019-05-16
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This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.

Individual chapters critically engage with four main topics crucial to this subject area. A chapter on visitors defines the World Heritage tourist segment, highlighting on-site behavior and visitor needs. Building on this, a marketing chapter questions the functionality of the World Heritage brand as a tourist attractor and instead argues that tourist growth is due to effective marketing following World Heritage inscription. The third chapter presents a holistic management framework centred on planning, place, and people, while the concluding chapter situates World Heritage tourism in a global context, discussing threats such as climate change. International case studies from a wide variety of both natural and cultural sites provide a representative discussion of the topic across varying geographical, political, and cultural contexts.

This will be of great interest to upper-level students, researchers, and academics in the fields of tourism, heritage studies, and geography, as well as practitioners in these fields who wish to better understand the crucial interplay of these areas.

Table of Contents

1 Introduction

2 Visitors to World Heritage Sites

3 Marketing World Heritage for Tourism

4 Holistic World Heritage Management

5 Current Issues and Future Directions

About the Author

Bailey Ashton Adie is a Research Fellow at Solent University in Southampton, UK. She has a Ph.D. in Management and Development of Cultural Heritage from IMT Lucca, Italy. She also has an MA in Cultural Heritage and International Development from the University of East Anglia, Norwich, UK. Her research focuses on World Heritage tourism in an international comparative context, sustainable heritage tourism for community development, tourism marketing and branding, second-home tourism and climate change, and film tourism.

About the Series

Routledge Focus on Tourism and Hospitality

Routledge Focus on Tourism and Hospitality presents small books on big topics and how they intersect with the world of tourism and hospitality research. The idea is to fill the gap between journal article and book. This new short form series offers both established and early-career academics the flexibility to publish cutting-edge commentary on key areas of tourism and hospitality, topical issues, policy-focused research, analytical or theoretical innovations, a summary of the key players or short topics for specialized audiences in a succinct way.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism