E-books: Public Relations

Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place…

eBook – 2019-11-28
Routledge

Edited by Ann-Marie Kennedy

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

eBook – 2019-07-15
Routledge
Routledge Interpretive Marketing Research

Edited by Núria Almiron, Jordi Xifra

This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction…

eBook – 2019-06-26
Routledge
Routledge New Directions in PR & Communication Research

By Liz Yeomans

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired…

eBook – 2019-06-04
Routledge
Routledge New Directions in PR & Communication Research

Edited by Hagai Gringarten, Raúl Fernández-Calienes

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and…

eBook – 2019-04-15
Routledge
Routledge Advances in Management and Business Studies

Edited by Talal M Almutairi, Dean Kruckeberg

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations…

eBook – 2019-04-05
Routledge
Routledge New Directions in PR & Communication Research

Edited by Martin Upchurch

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…

eBook – 2019-01-22
Routledge
Routledge Studies in Employment and Work Relations in Context

Edited by Romy Fröhlich

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

eBook – 2018-10-26
Routledge
Routledge Research in Communication Studies

By Erdener Kaynak

Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable…

eBook – 2018-10-24
Routledge

By Jeremy Waddinton

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…

eBook – 2018-10-24
Routledge
Routledge Studies in Employment and Work Relations in Context

Edited by Ann Day, Kenneth Lunn

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…

eBook – 2018-10-24
Routledge
Routledge Studies in Employment and Work Relations in Context

By Sakkarin Niyomsilpa

First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.…

eBook – 2018-10-24
Routledge