E-books: Retail Marketing

  • Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences book cover

    Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    eBook – 2019-10-08

  • The Evolution of Luxury book cover

    The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    eBook – 2019-09-11

  • Promotional Marketing book cover

    Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    eBook – 2018-05-15

  • Young Consumer Behaviour: A Research Companion book cover

    Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    eBook – 2017-11-22

  • Transforming Organizations for the Subscription Economy: Starting from Scratch book cover

    Transforming Organizations for the Subscription Economy

    Starting from Scratch, 1st Edition

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    eBook – 2017-08-18

  • Brand Meaning: Meaning, Myth and Mystique in Today’s Brands book cover

    Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    eBook – 2015-12-07

  • The New Psychology of Money book cover

    The New Psychology of Money

    1st Edition

    By Adrian Furnham

    The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms. Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the…

    eBook – 2014-05-09

  • The ROI of Pricing: Measuring the Impact and Making the Business Case book cover

    The ROI of Pricing

    Measuring the Impact and Making the Business Case, 1st Edition

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,…

    eBook – 2014-01-24

  • Retailing in the European Union book cover

    Retailing in the European Union

    1st Edition

    By Stewart Howe

    As retailing becomes increasingly important in global economics, the similarities and differences of retailing from country to country are now more evident. This unique and timely study of retail structures across Europe, gives an insightful overview of the internationalization of retailing and…

    eBook – 2005-08-12

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