E-books: Services Marketing

  • Hospitality Experience book cover

    Hospitality Experience

    1st Edition

    By Frans Melissen, Jean-Pièrre van der Rest, Stan Josephi, Rob Blomme

    Hospitality Experience offers students an exciting introduction to key aspects of hospitality management. The authors provide a refreshing focus on how hospitality experiences can be created and managed successfully. With a comprehensive overview of the hospitality industry, the textbook…

    eBook – 2019-11-12
    Routledge

  • Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag book cover

    Hospitality Sales and Marketing

    An Evolutionary Journey with Howard Feiertag, 1st Edition

    By Howard Feiertag

    Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers…

    eBook – 2019-08-15
    Apple Academic Press

  • Advanced Theory and Practice in Sport Marketing book cover

    Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    eBook – 2017-12-18
    Routledge

  • Financial Services Marketing: An International Guide to Principles and Practice book cover

    Financial Services Marketing

    An International Guide to Principles and Practice, 3rd Edition

    By Christine Ennew, Nigel Waite, Roisin Waite

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is…

    eBook – 2017-11-07
    Routledge

  • Sports Marketing: A Strategic Perspective, 5th edition book cover

    Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    eBook – 2014-10-03
    Routledge

  • Airport Marketing book cover

    Airport Marketing

    1st Edition

    By Nigel Halpern, Anne Graham

    In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that…

    eBook – 2013-06-19
    Routledge

  • Services Marketing Management book cover

    Services Marketing Management

    3rd Edition

    By Peter Mudie, Angela Pirrie

    Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been…

    eBook – 2012-06-25
    Routledge

  • Management and Marketing of Services book cover

    Management and Marketing of Services

    2nd Edition

    By Peter Mudie, Angela Cottam

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as…

    eBook – 2010-10-13
    Routledge

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