E-books: Sales

  • Pricing Strategy Implementation: Translating Pricing Strategy into Results book cover

    Pricing Strategy Implementation

    Translating Pricing Strategy into Results, 1st Edition

    By Andreas Hinterhuber, Stephan M. Liozu

    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners…

    eBook – 2019-07-31
    Routledge

  • Sales Force Management: Leadership, Innovation, Technology book cover

    Sales Force Management

    Leadership, Innovation, Technology, 12th Edition

    By Mark W. Johnston, Greg W. Marshall

    In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on…

    eBook – 2016-04-14
    Routledge

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