E-books: Brand Management

  • Contemporary Issues in Branding book cover

    Contemporary Issues in Branding

    1st Edition

    Edited by Pantea Foroudi, Maria Palazzo

    This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present…

    eBook – 2019-12-06
    Routledge

  • Museum Marketization: Cultural Institutions in the Neoliberal Era book cover

    Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M. Ekström

    This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    eBook – 2019-12-06
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • The Evolution of Luxury book cover

    The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    eBook – 2019-09-11
    Routledge

  • Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century book cover

    Perspectives on Purpose

    Leading Voices on Building Brands and Businesses for the Twenty-First Century, 1st Edition

    Edited by Nina Montgomery

    Perspectives on Purpose brings together industry leaders to advocate for a more human-centered and socially-conscious future for businesses. Sharing stories from their work at companies like Ben & Jerry’s, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how…

    eBook – 2019-02-14
    Routledge

  • Perspectives on Impact: Leading Voices On Making Systemic Change in the Twenty-First Century book cover

    Perspectives on Impact

    Leading Voices On Making Systemic Change in the Twenty-First Century, 1st Edition

    Edited by Nina Montgomery

    Perspectives on Impact brings together leaders from across sectors to reflect on our approaches to social change. Sharing diverse examples from their work, these authors show how we must think more systemically and work more collaboratively to move the needle on the biggest social, humanitarian,…

    eBook – 2019-02-14
    Routledge

  • The Art of Plain Speaking: How to Write and Speak in a Way that Will Impress the People that Matter book cover

    The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with…

    eBook – 2018-12-07
    Routledge

  • The Business Developer's Playbook: Relationship Selling Principles and the DNA of Dialogue Selling book cover

    The Business Developer's Playbook

    Relationship Selling Principles and the DNA of Dialogue Selling, 1st Edition

    By Peter Nixon

    This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different…

    eBook – 2018-09-18
    Productivity Press

  • Winning With Data: CRM and Analytics for the Business of Sports book cover

    Winning With Data

    CRM and Analytics for the Business of Sports, 1st Edition

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    eBook – 2018-08-06
    Routledge

  • Mapping Out Marketing: Navigation Lessons from the Ivory Trenches book cover

    Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches, 1st Edition

    Edited by Ronald Paul Hill, Catherine Mary Lamberton, Jennifer Swartz

    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill…

    eBook – 2018-05-24
    Routledge

  • Promotional Marketing book cover

    Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    eBook – 2018-05-15
    Routledge

  • Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice book cover

    Brand Love is not Enough

    A Theory of Consumer Brand Relationships in Practice, 1st Edition

    By Max Blackston

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    eBook – 2018-03-15
    Routledge

  • The Journey to a Personal Brand book cover

    The Journey to a Personal Brand

    1st Edition

    By Douglas Commaille

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life –…

    eBook – 2017-12-12
    Routledge

5Series in Brand Management

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