E-books: Marketing

  • City Branding: The Ghostly Politics of Representation in Globalising Cities book cover

    City Branding

    The Ghostly Politics of Representation in Globalising Cities, 1st Edition

    By Alberto Vanolo

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City…

    eBook – 2017-02-03
    Routledge
    Routledge Research in Planning and Urban Design

  • Health, Food and Social Inequality: Critical Perspectives on the Supply and Marketing of Food book cover

    Health, Food and Social Inequality

    Critical Perspectives on the Supply and Marketing of Food, 1st Edition

    By Carolyn Mahoney

    Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific…

    eBook – 2015-02-20
    Routledge
    Routledge Studies in the Sociology of Health and Illness

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