E-books: Marketing

  • Getting Out of a Contract - A Practical Guide for Business book cover

    Getting Out of a Contract - A Practical Guide for Business

    1st Edition

    By Adam Rose, David Leibowitz

    This book is written by three commercial lawyers. Their clients often ask them as much for help in getting out of a contract as in getting them into one in the first place. Built around two business case studies, the book highlights the various legal issues that a business must address when faced…

    eBook – 2017-07-05

  • Marketing Planning for the Pharmaceutical Industry book cover

    Marketing Planning for the Pharmaceutical Industry

    2nd Edition

    By John Lidstone, Janice MacLennan

    Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as…

    eBook – 2017-07-05

  • Professional Communication and Network Interaction: A Rhetorical and Ethical Approach book cover

    Professional Communication and Network Interaction

    A Rhetorical and Ethical Approach, 1st Edition

    By Heidi A. McKee, James E. Porter

    Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop…

    eBook – 2017-06-14
    Routledge Studies in Rhetoric and Communication

  • Contemporary Consumer Culture Theory book cover

    Contemporary Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    eBook – 2017-05-25
    Routledge Studies in Marketing

  • Markets and the Arts of Attachment book cover

    Markets and the Arts of Attachment

    1st Edition

    Edited by Franck Cochoy, Joe Deville, Liz McFall

    The collection explores how sentiment and relations are organised in consumer markets. Social studies of economies and markets have much more to offer than simply adding some ‘context’, ‘culture’ or ‘soul’ to the analysis of economic practices. As this collection showcases, studying markets…

    eBook – 2017-05-18

  • Contracting for Engineering and Construction Projects book cover

    Contracting for Engineering and Construction Projects

    5th Edition

    By Peter Marsh

    Peter Marsh’s book has long been recognized as a standard work. With its emphasis on the commercial aspects of contracting, this book represents an eminently practical guide to this complex subject for purchaser and contractor alike. This edition reflects recent changes in case law and legislation,…

    eBook – 2017-05-15

  • Propaganda and Nation Building: Selling the Irish Free State book cover

    Propaganda and Nation Building

    Selling the Irish Free State, 1st Edition

    By Kevin Hora

    This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of…

    eBook – 2017-04-28
    Routledge New Directions in PR & Communication Research

  • Setting Agendas in Cultural Markets: Organizations, Creators, Experiences book cover

    Setting Agendas in Cultural Markets

    Organizations, Creators, Experiences, 1st Edition

    By Philemon Bantimaroudis

    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public…

    eBook – 2017-04-28
    Routledge Research in Communication Studies

  • Public Relations, Cooperation, and Justice: From Evolutionary Biology to Ethics book cover

    Public Relations, Cooperation, and Justice

    From Evolutionary Biology to Ethics, 1st Edition

    By Charles Marsh

    Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of…

    eBook – 2017-04-21
    Routledge New Directions in PR & Communication Research

  • Internal Marketing: Another Approach to Marketing for Growth book cover

    Internal Marketing

    Another Approach to Marketing for Growth, 1st Edition

    By Tatsuya Kimura

    Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that…

    eBook – 2017-04-21
    Routledge Frontiers of Business Management

  • Foundations of Corporate Heritage book cover

    Foundations of Corporate Heritage

    1st Edition

    Edited by John M. T. Balmer

    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of…

    eBook – 2017-03-16

  • Kennedy on Negotiation book cover

    Kennedy on Negotiation

    1st Edition

    By Gavin Kennedy

    Negotiation is a vital skill for every manager. As a result, there are almost as many 'patented' techniques for negotiation as there are managers, each proclaiming to be the definitive route to success. The authors behind these techniques keep their work very much to themselves. Their…

    eBook – 2017-03-02

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