Museum Store Association

  • The New Store Workbook, Third Edition

    The Essential Steps from Business Plan to Opening Day

    Edited by Museum Store Association

    The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that…

    Paperback – 2015-03-31
    Routledge
    Museum Store Association

  • Museum Store: The Manager's Guide, Fourth Edition

    Basic Guidelines for the New Museum Store Manager

    Edited by Museum Store Association

    Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional…

    Paperback – 2015-02-15
    Routledge
    Museum Store Association

  • Museum Store Association Retail Industry Report, 2014 Edition

    Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail Industry

    Edited by Museum Store Association

    The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own…

    Hardback – 2014-10-15
    Routledge
    Museum Store Association

  • Marketing Cultural and Heritage Tourism

    A World of Opportunity

    By Rosemary Rice McCormick

    Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business…

    Paperback – 2014-01-15
    Routledge
    Museum Store Association

  • The New Store Workbook, Revised Edition

    MSA’s Guide to the Essential Steps from Business Plan to Opening Day

    The New Store Workbook gets down to the nitty gritty of planning to open a new museum retail store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the internet. The twelve chapters that make up this…

    Paperback – 2014-01-15
    Routledge
    Museum Store Association