Alt text is a key aspect of accessible publishing and its inclusion in our content ensures Taylor and Francis meets its key moral, ethical and legal obligations to customers by recognizing their challenges and responding appropriately to their needs. A digital “accessible” text is one that provides equal opportunity to all readers, including those with visual or print impairments. Taylor & Francis is committed to the supply of accessible content, ensuring as many readers as possible have access to the content we publish. Alt text is also beneficial to search engine optimization as the alt text is indexed by companies like Amazon and Google. Implementing alt text will ensure your titles reach the top of these search results.
Alt text will improve customer experience, but there are also legal challenges which require publishers to create more accessible products and services. European Union Member States will have to adopt and publish the laws, regulations and administrative provisions necessary to comply with the European Accessibility Act by 28 June 2022. Member States will then have to apply the measures from 28 June 2025.
Therefore, if Taylor and Francis sell any eBook after 28 June 2025 then that eBook must comply with the accessibility requirements of the Act, even if it the eBook was created before 28 June 2025. We will be unable to retrospectively create alt text for all of our 150,000 backlist eBooks, plus cater to new titles requiring alt text creation. If your title does not contain alt text now, and you expect it to still be in print in 2025, we may be unable to sell it into the European Union from that point forward.
In the United States, Section 508 of the Rehabilitation Act (Americans with Disabilities Act) protects the rights and interests of customers. Under Section 508, agencies must give disabled employees and members of the public access to information comparable to the access available to others. US-based universities cannot receive federal funding unless the titles they adopt are ADA-compliant, so ensuring your book is accessible is one way to safeguard your title for adoptions.