Relationship Marketing in Professional Services

A Study of Agency-Client Dynamics in the Advertising Sector

By Aino Halinen

© 1996 – Routledge

388 pages

Purchasing Options:
Hardback: 9780415146074
pub: 1996-11-14
US Dollars$270.00
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About the Book

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

About the Series

Routledge Advances in Management and Business Studies

Management and business studies are firmly established as a popular, important and significant area of study in the academic world. Bringing together theories and thought from a wide range of disciplines, this series features cutting -edge research addressing all the major issues in business and management today, helping to define and advance the field.

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Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General