Selective Exposure To Communication

Edited by Dolf Zillmann, Jennings Bryant

© 1985 – Routledge

264 pages

Purchasing Options:
Paperback: 9780415515757
pub: 2011-12-12
US Dollars$54.95
x
Hardback: 9780898595857
pub: 1985-07-01
US Dollars$70.00
x

About the Book

First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.

Reviews

"…a healthy corrective to much of the current research on television….work reported in this volume is refreshing and stimulating. It reminds us that watching television is a behavior that we ought to be able to understand using our tools as behavioral scientists, just as we might attempt to understand any other sort of behavior."

Contemporary Psychology

"…a useful resource for scholars interested in psychological aspects of contact with mass media, theories of audience behavior, and the measurement of exposure."

Journal of Communication

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies