1st Edition
Shifts towards Image-centricity in Contemporary Multimodal Practices
This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Shifts towards
Image-centricity in
Contemporary Multimodal Practices
Hartmut Stöckl
Helen Caple
Jana Pflaeging
(eds.)
Contents
1 Shifts towards image-centricity in
contemporary multimodal practices: An introduction
Hartmut Stöckl, Helen Caple & Jana Pflaeging
Part 1 Advances in theory
2 Image-centricity – When visuals take center stage:
Analyses and interpretations of a current (news) media practice
Hartmut Stöckl
3 Intertextual reference in image-centric discourse:
Analytical model, classification, and case study
Nina-Maria Klug
4 The new visuality of writing
Theo van Leeuwen
Commentary:
The critical role of analysis in moving from conjecture to theory
John A. Bateman
Part 2 Historical developments in image-centric practices
5 On the emergence of image-centric
popular science stories in National Geographic
Jana Pflaeging
6 Previewing news stories:
How contextual cohesion contributes to the creation of news stories
Sameera Durrani
Commentary: Image-centricity and change in journalistic cultures
Martin Luginbühl
Part 3 The relative status of image and language
7 Image-centric practices on Instagram: Subtle shifts in ‘footing’
Helen Caple
8 Emoji-text relations on Instagram: Empirical corpus studies
on multimodal uses of the iconographetic mode
Christina Siever & Torsten Siever
9 "And then he said… no one has more respect for women than I do":
Intermodal relations and intersubjectivity in image macros
Michele Zappavigna
Commentary:
Reflections on the relative status of image and language
Carey Jewitt
Part 4 Image-centric practices as global design strategies
10 Multimodal mobile news: Design and images in tablet-platform apps
John S. Knox
11 Images as ideology in terrorist-related communications
Peter Wignell, Sabine Tan, Kay L. O’Halloran,
Rebecca Lange, Kevin Chai & Michael Wiebrands
12 Putting the data center stage:
Graphs, charts and maps in the news media
Martin Engebretsen
Commentary: Image-centric practices as global design strategies
Teal Triggs
Index
Biography
Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria.
Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia.
Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.
