1st Edition
The Business of Gamification A Critical Analysis
1. Roleplaying Games at Work: About Management, Gamification and Effectiveness
Emmanuelle Savignac
2. Feeding the Red Critter: The Gamification of Project Management Software
Raul Ferrer Conill
3. Gamification as Ideological Praxis: On Play, Games and the Modding of Management
Alf Rehn
Part 2: External Organisational Perspectives
4. Game of Gamification: Marketing, Consumer Resistance and Digital Play
Lena Olaison and Saara L. Taalas
5. Win, Earn, Gain: Gamification in the History of Retailing
Franck Cochoy and Johan Hagberg
6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?
Mikolaj Dymek
7. Samsung Nation: A Gamified Experience
Tracy Harwood and Tony Garry
8. Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption
Christian Fuentes
Part 3: Conceptual Perspectives
9. Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach
Per Fors and Thomas Taro Lennerfors
10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo Jumbo
Stephen Webley and Karen Cham
11. Total Gamification and the Limits of Our Imagination
Per H. Hedberg and Mattias Svahn
12. Old Things – New Names
Peter Zackariasson
Biography
Mikolaj Dymek is an Associate Professor in the Department of Media and Communication Science at Mid Sweden University, Sweden.
Peter Zackariasson is an Associate Professor in Marketing in the School of Business, Economics and Law at the University of Gothenburg, Sweden.
