1st Edition
The Routledge Handbook of Positive Communication Contributions of an Emerging Community of Research on Communication for Happiness and Social Change
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
Preface
Carmelo Vázquez (Universidad Complutense de Madrid)
INTRODUCTION
Chapter 1
Presentation: The Flourishing Side of Communication Effects
José Antonio Muñiz-Velázquez (Universidad Loyola Andalucía)
Cristina Pulido (Universitat Autònoma de Barcerlona)
Chapter 2
Emergence of Positive Communication and its Social Impact
Beatriz Villarejo-Carballido (University of Deusto)
Cristina Pulido (Universitat Autònoma de Barcelona)
Mimar Ramis (Universitat de Barcelona)
Chapter 3
What Can Science Tell Us About Human Happiness (and why and how should We Disseminate It)?
Gonzalo Hervás (Universidad Complutense de Madrid)
Covadonga Chaves (Universidad Francisco de Vitoria)
PART ONE
POSITIVE INTERPERSONAL COMMUNICATION
Chapter 4
The Future of Positive Interpersonal Communication Research
Thomas J. Socha (Old Dominion University)
Chapter 5
What’s in a Smile? Happiness and Communication from a Cultural Perspective
Jessie K. Finch (Stockton University)
Celestino Fernández (University of Arizona)
Chapter 6
On the Nature of Peak Communication: Communication Behaviors that Make a Difference on Well-Being and Happiness
Julien C. Mirivel (University of Arkansas at Little Rock)
Chapter 7
Prosocial Relationship Maintenance and Resilience/Thriving
Nicole N. Zamanzadeh & Tamara D. Afifi
(University of California Santa Barbara)
Chapter 8
Communication for a Flourishing and Thriving Romantic Relationship
Gary A. Beck (Old Dominion University)
Joshua Pederson (University of Alabama)
Chapter 9
Explicating Positive Communication within Theories of Family Communication
Steven R. Wilson (University of South Florida)
Elizabeth A. Munz (West Chester University)
Chapter 10
Supportive and Mindful Communication
Susanne M. Jones & Lucas J. Youngvorst
(University of Minnesota, Twin Cities)
Chapter 11
Communication Savoring as Positive Interpersonal Communication
Margaret Jane Pitts, Sara Kim, Holman Meyerhoffer & Jian Jiao
(University of Arizona)
PART TWO
HAPPINESS AND MEDIA
Chapter 12
Positive Media Psychology: Emerging Scholarship and a Roadmap for Emerging Technologies
Mary Beth Oliver (Penn State University)
Arthur A. Raney (Florida State University)
Chapter 13
On Being Happy through Entertainment: Hedonic and Non-Hedonic Entertainment Experiences
Matthias Hofer (University of Zürich)
Diana Rieger (Ludwig Maximilian University, Munich)
Chapter 14
Eudaimonic Flourishing in Media Consumption: Love, Know and Experience as a Fan
Javier Lozano Delmar and Milagrosa Sánchez-Martín
(Universidad Loyola Andalucía)
Chapter 15
Media, Well-being and Health during Childhood and Adolescence
Margarida Gaspar de Matos, Cátia Branquinho & Tania Gaspar
(University of Lisbon)
PART THREE
HAPPINESS, ADVERTISING AND MARKETING COMMUNICATION
Chapter 16
Positive Marketing, Virtue and Happiness
Dawn Lerman & Santiago Mejia
(Fordham University)
Chapter 17
Advertising and Authentic Happiness: Can They Be Good Friends?
José Antonio Muñiz-Velázquez (Universidad Loyola Andalucía)
Juan F. Plaza (Universidad Loyola Andalucía)
Chapter 18
Brand Engagement and Positive Advertising
David Alameda and Irene Martín
(Pontifical University of Salamanca)
Chapter 19
Using Ethnographic Insights to Foster Positive Value Exchange between Consumers and Corporations: A Case Study with FedEx
Timothy de Waal Malefyt (Fordham University)
Chapter 20
Branding and the Happiness Formula
Belén Gutiérrez-Villar, Pilar Castro-González,
Rosa Melero-Bolaños, & Mariano Carbonero-Ruz
(Universidad Loyola Andalucía)
Chapter 21
Femvertising Discourses and Online Consumer Engagement: A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign
Linda Tuncay Zayer (Loyola University Chicago)
Catherine A. Coleman (Texas Christian University)
Jose Luis Rodriguez Orjuela (Loyola University Chicago)
Chapter 22
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PART FOUR
NEW PUBLIC RELATIONS FOR A NEW ECONOMY
Chapter 23
Corporations for a New Economy of Happiness
Luis Rivas (Universidad Pontificia de Salamanca)
Elias Soukiazis (Universidade de Coimbra)
Chapter 24
Rethinking Internal Communication: Building Purpose-driven Organizations
Ángel Alloza Losana (Universitat Jaume I & Corporate Excellence)
Clara Fontán Gallardo (Universidad Complutense de Madrid)
Chapter 25
Authentic Communication and Subjective well-being: The Case of a Non-profit Public Service Organization
Antonio Ariza-Montes (Universidad Loyola Andalucía)
Antonio L. Leal-Rodríguez (Universidad de Sevilla)
Horacio Molina-Sánchez (Universidad Loyola Andalucía)
Jesús Ramírez-Sobrino (Universidad Loyola Andalucía)
Chapter 26
Socially Responsible Consumption and Happiness
Rafael Araque-Padilla, María José Montero-Simó & José Javier Pérez-Barea
(Universidad Loyola Andalucía)
PART FIVE
HAPPINESS AND POSITIVE DIGITAL TECHNOLOGIES
Chapter 27
Positive Technology: From Communication to Positive Experience
Giuseppe Riva, Silvia Serino, Alice Chirico & Andrea Gaggioli
(Università Cattolica del Sacro Cuore)
Chapter 28
Youth Prosumers and Character Strengths
Paula Herrero-Diz (Universidad Loyola Andalucía)
Marina Ramos-Serrano (Universidad de Sevilla)
Ashley Woodfall (Bournemouth University)
Chapter 29
Aesthetics, Usability and the Digital Divide: An Approach to Beauty, UX and Subjective Well-being
Juan Ramón Martín San Román (Pontifical University of Salamanca)
Fernando Suárez Carballo (Pontifical University of Salamanca)
Fernando Galindo Rubio (Pontifical University of Salamanca)
Daniel Raposo (University of Lisbon)
Chapter 30
POPC and the Good Life: A Salutogenic Take on Being Permanently Online, Permanently Connected
Frank M. Schneider, Annabell Halfmann, & Peter Vorderer
(University of Mannheim)
Chapter 31
Wearables for Human Flourishing
David Varona & Javier Nó-Sánchez
(Universidad Loyola Andalucía)
Chapter 32
Digital Altruism: It Is Good to Be Good Also in Social Media
Andrés del Toro & Purificación Alcaide-Pulido
(Universidad Loyola Andalucía)
Chapter 33
Happiness and Digital Ethics
Don Heider (Santa Clara University)
PART SIX
HAPPINESS AT SCHOOL: POSITIVE COMMUNICATION AND EDUCATION
Chapter 34
Positive Education: Promoting Well-being at School
Diego Gomez-Baya (University of Huelva)
Jane E. Gillham (Swarthmore College)
Chapter 35
The Real Happiness in Education: The Inclusive Curriculum
Isabel Lopez-Cobo (Universidad Loyola Andalucía)
Inmaculada Gómez-Hurtado (University of Huelva)
Mel Ainscow (University of Manchester)
Chapter 36
Music Education and Happiness
Francisco Cuadrado (Universidad Loyola Andalucía)
Susan Hallam (University College London)
Chapter 37
Audiovisual and Media Literacy for Social Change
Emma Camarero (Universidad Loyola Andalucía)
Alexander Fedorov (Rostov State University of Economics)
Anastasia Levitskaya (Taganrog Management and Economics Institute)
Chapter 38
Caring Ethics and Media Literacy Practice
Megan Fromm (Colorado Mesa University) Paul Mihailidis (Emerson College)
Chapter 39
Seeking Eudaimonia in Online Education
Beatriz Valverde (Universidad Loyola Andalucía)
Erica C. Boling (The State University of New Jersey)
Chapter 40
Sustainable Happiness and Living Schools: Repurposing Education with a Vision of Well-Being for All
Catherine O’Brien (Cape Breton University)
Sean Murray (Ryerson University)
Chapter 41
Positive Communication and Education: Applying Character Strengths in Schools
Mathew White (The University of Adelaide)
Biography
José Antonio Muñiz-Velázquez is a teacher, researcher, and head of the Department of Communication and Education at Universidad Loyola Andalucía. He is the author of several publications about positive ccommunication.
Cristina M. Pulido is a teacher and researcher at the Department of Journalism and Communication Sciences of Universitat Autònoma de Barcelona. Her PhD in communication, art, and education is from the University of Barcelona. Her main research interest is in the promotion of social change through media, especially overcoming sexual abuse. She has participated in diverse competitive research projects and published in the main international scientific journals.
