Management: The Basics (Paperback) book cover

Management: The Basics

By Morgen Witzel

© 2004 – Routledge

224 pages

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Paperback: 9780415320184
pub: 2004-05-27
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pub: 2004-05-27
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About the Book

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals

* how successful marketing works

* how organizations are structured and function

* how to understand corporate finance

* what affects how people work and effective human resources management

* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Table of Contents

1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager

About the Author

Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).

About the Series

The Basics

The Basics is a highly successful series of accessible guidebooks which provide an overview of the fundamental principles of a subject area in a jargon-free and undaunting format.

Intended for students approaching a subject for the first time, the books both introduce the essentials of a subject and provide an ideal springboard for further study. With over 50 titles spanning subjects from Artificial Intelligence to Women’s Studies, The Basics are an ideal starting point for students seeking to understand a subject area.

Each text comes with recommendations for further study and gradually introduces the complexities and nuances within a subject.

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Subject Categories

BISAC Subject Codes/Headings: