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SALE
Brand Metrics
: Measuring Brand Efficacy along the Customer Journey
Jacek Kall
Sep. 9th, 2021
Original Price
$66.99
Sale Price
$53.59
SALE
The Righteous Brand
: Consumer Brand Relationships in a Polarized World
Max Blackston
Apr. 29th, 2025
Original Price
$54.99
Sale Price
$43.99
SALE
Strategic Brand Licensing
: Building Brand Value through Enduring Partnerships
Maria Cristina Longo, Pete Canalichio
Apr. 30th, 2024
Original Price
$58.99
Sale Price
$47.19
SALE
Trust and Brand Management
: The Role of Brand Heritage
Hanna Górska-Warsewicz
Jul. 20th, 2026
Original Price
$64.99
Sale Price
$51.99
SALE
Brand Meaning
: Meaning, Myth and Mystique in Today’s Brands
Mark Batey
Dec. 21st, 2015
Original Price
$80.99
Sale Price
$64.79
SALE
Strategic Brand Design
: Designing Brand Identity From a Marketing Perspective
Roel Stavorinus
Oct. 24th, 2024
Original Price
$68.99
Sale Price
$55.19
SALE
Brand Management
: Mastering Research, Theory and Practice
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
May. 21st, 2020
Original Price
$61.99
Sale Price
$49.59
SALE
Strategic Brand Management
: Surviving the Competitive Environment
Rajat Kanti Baisya
Oct. 12th, 2026
Original Price
$57.99
Sale Price
$46.39
SALE
International Luxury Brand Strategy
Pierre Xiao Lu
Nov. 22nd, 2021
Original Price
$60.99
Sale Price
$48.79
SALE
Strategic Brand Management and Development
: Creating and Marketing Successful Brands
Sotiris T. Lalaounis
Dec. 31st, 2020
Original Price
$72.99
Sale Price
$58.39
SALE
Brand Activism
: Advertising and the Ethics of Visibility
Marco Scalvini
Jul. 20th, 2026
Original Price
$33.99
Sale Price
$27.19
SALE
Brand Positioning
: Connecting Marketing Strategy and Communications
Erik Kostelijk, Karel Jan Alsem
Feb. 4th, 2020
Original Price
$60.99
Sale Price
$48.79
SALE
1st Edition
Brand Metrics
Measuring Brand Efficacy along the Customer Journey
By Jacek Kall
September 09, 2021 by Routledge
156 Pages 8 B/W Illustrations
Original Price
$66.99
Sale Price
$53.59
SALE
2nd Edition
The Righteous Brand
Consumer Brand Relationships in a Polarized World
By Max Blackston
April 29, 2025 by Routledge
252 Pages 82 B/W Illustrations
Original Price
$54.99
Sale Price
$43.99
SALE
1st Edition
Strategic Brand Licensing
Building Brand Value through Enduring Partnerships
By Maria Cristina Longo, Pete Canalichio
April 30, 2024 by Routledge
170 Pages 38 Color Illustrations
Original Price
$58.99
Sale Price
$47.19
SALE
1st Edition
Trust and Brand Management
The Role of Brand Heritage
By Hanna Górska-Warsewicz
July 20, 2026 by Routledge
252 Pages 10 B/W Illustrations
Original Price
$64.99
Sale Price
$51.99
SALE
2nd Edition
Brand Meaning
Meaning, Myth and Mystique in Today’s Brands
By Mark Batey
December 21, 2015 by Routledge
230 Pages
Original Price
$80.99
Sale Price
$64.79
SALE
1st Edition
Strategic Brand Design
Designing Brand Identity From a Marketing Perspective
By Roel Stavorinus
October 24, 2024 by Routledge
312 Pages 242 Color Illustrations
Original Price
$68.99
Sale Price
$55.19
SALE
3rd Edition
Brand Management
Mastering Research, Theory and Practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
May 21, 2020 by Routledge
338 Pages 71 B/W Illustrations
Original Price
$61.99
Sale Price
$49.59
SALE
1st Edition
Strategic Brand Management
Surviving the Competitive Environment
By Rajat Kanti Baisya
October 12, 2026 by Routledge
280 Pages 35 B/W Illustrations
Original Price
$57.99
Sale Price
$46.39
SALE
1st Edition
International Luxury Brand Strategy
By Pierre Xiao Lu
November 22, 2021 by Routledge
260 Pages 52 B/W Illustrations
Original Price
$60.99
Sale Price
$48.79
SALE
1st Edition
Strategic Brand Management and Development
Creating and Marketing Successful Brands
By Sotiris T. Lalaounis
December 31, 2020 by Routledge
368 Pages 106 B/W Illustrations
Original Price
$72.99
Sale Price
$58.39
SALE
1st Edition
Brand Activism
Advertising and the Ethics of Visibility
By Marco Scalvini
July 20, 2026 by Routledge
126 Pages
Original Price
$33.99
Sale Price
$27.19
SALE
1st Edition
Brand Positioning
Connecting Marketing Strategy and Communications
By Erik Kostelijk, Karel Jan Alsem
February 04, 2020 by Routledge
262 Pages 61 Color & 59 B/W Illustrations
Original Price
$60.99
Sale Price
$48.79
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