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Advances in Social Media for Travel, Tourism and Hospitality: New Perspectives, Practice and Cases book cover

1st Edition

Advances in Social Media for Travel, Tourism and Hospitality New Perspectives, Practice and Cases

Edited By Marianna Sigala, Ulrike Gretzel Copyright 2018
348 Pages 36 B/W Illustrations
by Routledge

348 Pages 36 B/W Illustrations
by Routledge

348 Pages 36 B/W Illustrations
by Routledge
Also available as eBook on:
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing,... Read more

Contents

Lists of figures

List of tables

List of contributors

Introduction

Marianna Sigala

Ulrike Gretzel

　

Introduction to Part 1: Social media applications for co-creating customer value and experience

Marianna Sigala

  1. Barbara Neuhofer and Dimitrios Buhalis

    2. Service-dominant logic in the social media landscape: New perspectives on experience and value co-creation

  2. Marianna Sigala

    3. Value co-destruction in service ecosystems: findings from TripAdvisor

  3. Astrid Dickinger and Lidija Lalicic

    4. Tourist-driven innovations in social media: an opportunity for tourism organisations

  4. Timothy Jung and M. Claudia tom Dieck

    5. Enhancing Wearable Augmented Reality Visitor Experience through Social Media: A Case Study of Manchester Art Gallery

  5. Barbara Keller, Michael Möhring and Rainer Schmidt

    6. More than a technical feature: Insights into Augmented Reality with social media integration in the travel industry

    Introduction to Part 2: Marketing using social media applications and concepts

    Ulrike Gretzel

  6. Ahmet Bulent Ozturk, Saba Salehi-Esfahani, Anil Bilgihan and Fevzi Okumus

    7. Social Media and Destination Marketing

  7. Jing Ge and Ulrike Gretzel

    8. A New Cultural Revolution: Chinese Consumers’ Internet and Social Media Use

  8. Fernando J. Garrigos-Simon, Yeamduan Narangajavana, Silvia Sanz-Blas, and Javier Sanchez-Garcia

    9. Crowdsourcing in Travel, Tourism and Hospitality: practical cases and possibilities

  9. Kyung-Hyan Yoo and Woojin Lee

    10. Facebook Marketing by Hotel Groups: Impacts of Post Content and Media Type on Fan Engagement

  10. Ulrike Gretzel

    11. Influencer Marketing in Travel and Tourism

    Introduction to Part 3: Social media: Travellers’ behaviour

    Ulrike Gretzel

  11. Wafa Hammedi and Justine Virlée

    12. e-WOM Engagement: Is it Worth Talking Only About Posters and Lurkers?

  12. Eduardo Parra López and Desiderio Gutiérrez Taño

    13. The Influence of Reviewer Identity Verification on the Online Reputation of Hotels

  13. Ricardo J. Díaz Armas, Desiderio Gutiérrez Taño and Francisco J. García Rodríguez

    14. Airbnb as a new disruptive model in tourism: Analysing its competitive potential based on online travel reviews

  14. Wided Batat and Wafa Hammedi

    15. Collaborative Consumption as a feature of Gen-Y Consumers: Rethinking Youth Tourism Practices in the Sharing Economy

  15. Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni and Marianna Sigala

    16. Have Social Networks Changed Travellers’ Waiting Experience? An Exploratory Study on the Airport Sector

    　

    Introduction to Part 4: Market research, business intelligence, and social media analytics

    Marianna Sigala

  16. Jing Ge, Marisol Alonso Vazquez and Ulrike Gretzel

    17. Sentiment Analysis: A Review

  17. Silvia De Ascaniis, Lorenzo Cantoni

    18. Social Media Analysis from a Communication Perspective. The Case of the Argumentative Analysis of Online Travel Reviews

  18. Laura Di Pietro, Roberta Guglielmetti Mugion, Maria Francesca Renzi, Martina Toni

    19. Measuring Visitor Satisfaction with a Cultural Heritage Site: Social Media vs. Onsite Surveys

  19. Matthias Fuchs, Wolfram Höpken, Maria Lexhagen

    20. Business Intelligence for destinations: Creating knowledge from social media

  20. Kostas Zafiropoulos, Konstantinos Antoniadis Vasiliki Vrana

Community Characteristics in Tourism Twitter Accounts of European Countries

Conclusion

Ulrike Gretzel

Marianna Sigala

Index

Biography

Ulrike Gretzel is a Visiting Professor in the Annenberg School of Communication and Journalism at the University of Southern California. She received her PhD in Communication from the University of Illinois in Urbana-Champaign. Her research focuses on persuasion in human-computer interaction, social media, technology adoption, intelligent system design and smart tourism.

Marianna Sigala is a Professor at the University of South Australia. Her interests include service management, Information and Communication Technologies (ICT) in tourism and hospitality, and e-learning. She is currently the editor of the Journal of Service Theory & Practice and the Journal of Hospitality & Tourism Cases. She is a past President of EuroCHRIE and has served on the Board of Directors of I-CHRIE, IFITT and HeAIS.

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