Archipelago Tourism: Policies and Practices, 1st Edition (Paperback) book cover

Archipelago Tourism

Policies and Practices, 1st Edition

Edited by Godfrey Baldacchino

Routledge

292 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9781138083875
pub: 2017-06-07
$49.95
x
Hardback: 9781472424303
pub: 2015-03-28
$135.00
x
eBook (VitalSource) : 9781315567570
pub: 2016-03-09
from $24.98


FREE Standard Shipping!

Description

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Reviews

"The book gives an excellent overview of tourism in archipelagic contexts across various parts of the world, making useful rapprochements as well as drawing on differences to explain development challenges in island spaces. As the chapters collectively address many interconnected facets of island development that go beyond tourism, the edited volume will be of great interest to "islophiliacs" in a variety of disciplines." - Hélène B. Ducros, University of North Carolina, USA

About the Editor

Godfrey Baldacchino is Professor of Sociology at the University of Malta, Malta; Island Studies Teaching Fellow and outgoing Canada Research Chair (Island Studies) at the University of Prince Edward Island, Charlottetown, Canada; and Visiting Professor of Island Tourism at the Università di Corsica Pasquale Paoli, France.

About the Series

New Directions in Tourism Analysis

New Directions in Tourism Analysis
Although tourism is becoming increasingly popular as both a taught subject and an area for empirical investigation, the theoretical underpinnings of many approaches have tended to be eclectic and somewhat underdeveloped. However, recent developments indicate that the field of tourism studies is beginning to develop in a more theoretically informed manner, but this has not yet been matched by current publications. The aim of this series is to fill this gap with high quality monographs or edited collections that seek to develop tourism analysis at both theoretical and substantive levels using approaches which are broadly derived from allied social science disciplines such as Sociology, Social Anthropology, Human and Social Geography, and Cultural Studies. As tourism studies covers a wide range of activities and sub fields, certain areas such as Hospitality Management and Business, which are already well provided for, would be excluded. The series will therefore fill a gap in the current overall pattern of publication. Suggested themes to be covered by the series, either singly or in combination, include - consumption; cultural change; development; gender; globalisation; political economy; social theory; sustainability.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
SOC015000
SOCIAL SCIENCE / Human Geography