Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, 1st Edition (Hardback) book cover

Beyond the Balanced Scorecard

Improving Business Intelligence with Analytics, 1st Edition

By Mark Graham Brown

Productivity Press

252 pages

Purchasing Options:$ = USD
Hardback: 9781563273469
pub: 2007-01-12
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Improve the "Health" of Your Organization by Using the Right Metrics!

The vast majority of companies use some form of balanced scorecard to measure performance measu, yet recent research suggests that most scorecards are based on singular, unsophisticated measurements, providing flawed data on the state of the organization.

Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics, by Mark Graham Brown, provides managers with the right metrics for evaluating important aspects of performance that are not accurately tracked by most companies and government organizations.

Leaders will learn how to objectively measure:

  • Relationships with Customers
  • Employee Satisfaction
  • External Business Environment
  • Supplier/Vendor performance
  • Strategy and Financials
  • This book will show you how to construct a performance index, as well as provide you with example metrics of various aspects of performance that are difficult to measure.


    Measuring results is not easy, but doing it right and doing it well is a mandatory prerequisite to improving performance. One size does not fit all. If you want to get better at knowing how you are doing, then read this book and put Mark's insightful guidelines to work for your company. It will provide the best payback on an investment that you will ever get!

    --Brent Armstrong, Vice President Energy, Environment & Health Services, EG&G Technical Services 11/20/06

    Mark Graham Brown's latest book continues to advance the effectiveness of metrics in business and government. Beyond the Balanced Scorecard describes both the underlying concepts of metrics, and the implementation of these concepts in actual use today. The Navy's carrier maintenance community continually improves their execution of highly complex aircraft carrier overhauls using Mr. Brown's metrics concepts to measure long-standing improvement efforts with 'cold, hard facts.' We rely on Mr. Brown's 'analytics' as an integral part of our efforts.

    --Dr. Jerry Blanton, AMSEC, Co-Founder, Carrier Team One 11/20/06

    Table of Contents


    Chapter 1: Beyond First-Generation Balanced Scorecards

    Chapter 2: Analytics: A New Way of Tracking Organizational Performance

    Chapter 3: The Analytics-Based Scorecard: Adding More Business Intelligence to Your Metrics

    Chapter 4: Customer Relationship Analytics: Meaningful Metrics that Predict Loyalty

    Chapter 5: External Analytics: Quantifying Factors that Can Make or Break Your Business

    Chapter 6: People Analytics: Measuring Your Most Important Asset

    Chapter 7: Operational Analytics: Key Internal Metrics of Quality, Productivity, Timeliness, and Innovation

    Chapter 8: Strategic and Financial Metrics: Measuring What Really Matters

    Chapter 9: Beyond the Balanced Scorecard: From Performance Measurement to Performance Management

    Final Thoughts


    Subject Categories

    BISAC Subject Codes/Headings:
    BUSINESS & ECONOMICS / Quality Control
    BUSINESS & ECONOMICS / Industries / Manufacturing Industries