184 Pages
by
Routledge
184 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the... Read more
Why brands count; What brands do for countries; Developing markets, emerging brands; The challenge of branded exports; When countries become brands; Now in the time.
Biography
Simon Anholt
